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00:51 Episode Introduction.

01:29 90-Day Challenge Update.

03:47 The consequences of running out of inventory back in December..

04:12 Daily sales after getting inventory back in stock.

05:08 Manny discusses the ramifications of running out of stock.

07:05 Manny talks about some of the pitfalls he encountered during his first 90 days.

08:38 How Manny is saving up to $240.000/yr. on shipping and how that allows him to outsell his competitors.

10:43 How to get Amazon to “throw traffic your way” on PPC.

13:43 Manny talks about how he gets PPC traffic and his bidding strategy.

18:38 Manny talks about what ranks on Amazon’s search results.

19:30 How Manny is handling his product re-ordering.

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00:41 Episode Introduction.

01:18 Manny’s experience with negative seller feedback.

02:15 How is seller feedback important.

02:55 How to proactively keep a healthy seller feedback rating.

03:24 What to do if you receive a negative feedback rating.

04:27 What is seller feedback and how is it different from product feedback.

05:48 Manny answers the common question “Is it possible to transfer positive product feedback to my product?”

06:43 Why is a good seller feedback rating important?

07:24 Is it OK to request seller feedback from customers? How to stay within Amazons TOS.

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00:38 Episode Introduction.

01:25 Introducing Guillermo Puyol.

02:19 Why having a “Product Mentality” can limit growth.

04:18 Manny discusses his company’s long-term goals.

05:28 How to choose a brand by focusing on an audience.

06:45 The importance of increasing customer value Vs. increasing sales.

11:20 The mindset that will make it easy to figure out what your next product will be.

11:50 What’s in a name?

14:58 The importance of building an audience.

16:33 Building a list of Amazon customers.

17:40 Getting reviews for amazon products.

21:42 Building a list outside of Amazon.

23:35 The NEW list – Re-targeting.

25:30 Why is a brand important.

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00:44 Episode Introduction.

01:25 Manny discusses how his ‘pet rabbit scratcher’ product is performing.

03:15 How Manny chose a super-niche, extremely obscure product and is generating consistent sales on Amazon.

06:33 How reviewing the Amazon pay-per-click report revealed a big opportunity.

09:55 How a simple listing optimization made a significant difference in the exposure these “pet rabbit scratches” had.

12:10 Manny turned a $5 bid into $0.08 clicks!

14:53 A crazy weird product generates over $2,200 in sales per month.

New Amazon sellers are often confused about what fees they will be charged for. In this Q&A session Manny Coats and Gui goes over the complexities of all the FBA fees and explain in detail what exactly the Referral fee is.

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In this episode, we answer and discuss the following questions:

00:39 Episode Introduction.

02:10 “Can you please go over the fees Amazon charges?”

03:03 What is the referral fee Amazon charges?

03:50 What are the FBA fees Amazon charges?

08:07 “Are FBA fees based on the cost of the product?”

08:40 “Are FBA fees calculated off original price or sales price?”

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0:45 Episode Introduction

02:06 UPC codes and FNSKU labels.

03:05 “Do I need a UPC code and an FNSKU if I’m only selling on Amazon?”

06:30 “If I change my listing title, do I need to print new FNSKUs?”

08:08 “Where can I get FNSKUs?”

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00:40 Episode Introduction…

02:50 What Manny Coats did when he launched his product (Pricing Strategy).

03:30 What is a “Pay Per Click Status”?

04:34 Why are reviews important?

05:33 How to get reviews for your Amazon product.

08:47 Should you get all reviews the same day or spread them out over time?

10:42 Pricing strategy for once your product is primed with reviews.

12:36 Why you should drive your initial sales with PPC traffic.

15:37 What Manny Coats does 7 to 10 days after his initial PPC traffic campaign that boosts sales.

20:40 How Manny Coats sets up his products for future sales.

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00:47 Episode Introduction.

03:03 Steve Raiken asks: How do you suggest I pay for the first batch of products?

04:32 What is retail arbitrage?

07:46 Manny Coats explains how to pay for inventory when you order your private label products.

12:40 Brandon Fields asks: How do you get your product suppliers to customize your products?

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00:48 Episode Introduction.

02:33 How does Amazon calculate their star review ratings.

07:35 How to charge your Amazon PPC advertising expenses to your Amazon earnings.

09:52 How to get up to 5,000 characters into your back end keywords on your Amazon product listings.

18:24 How to get your negative seller feedback ratings removed.

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00:43 – Episode introduction.

02:14 – First Q&A question of the day: I'm getting prices from suppliers in China and many of them are giving me prices with the word FOB after it. What does FOB mean?

06:30 – Second Q&A question: Hi Manny. I've listened to all of your podcasts and I'm a member of your Facebook group. Thanks for putting out amazing content. I'm not yet selling but I'm about to order samples. Prices are pretty high. My product will cost me $45 when I buy in bulk, but to get one sample, the price is $30 plus another $25 for shipping. That's $55 to what would cost $5 if I move forward. Should I negotiate down the price of the samples?

11:30 – Should the price be negotiated?