AM/PM Podcast: LIVE! Amazon FBA with 7-Figure Amazon Seller Manny Coats.

Learn more at https://www.ampmpodcast.com/

Connect with us: https://www.facebook.com/groups/AMPMPodcast/

00:42 – Episode Introduction

03:05 – First question: I want to open a second Amazon account so that I can build up two similar brands, so I can sell one and keep the other. Should I do that or just keep it under one account?

06:53 – Can I start running PPC ads right away before I have reviews? I don’t want to wait or have the expenses involved in getting reviews.

13:37 – What would a sufficient cushion be?

Learn more at https://www.ampmpodcast.com/

Connect with us: https://www.facebook.com/groups/AMPMPodcast/

0:46 Episode Introduction

5:36 Should I bundle products to increase product margins? How can I create multi-packs on Amazon?

11:56 How can I get my suppliers to sell me less than their MOQ?

Learn more at https://www.ampmpodcast.com/

Connect with us: https://www.facebook.com/groups/AMPMPodcast/

00:46 – Episode Introduction.

05:08 – First question of the Q&A session – How much investment does it take to start selling private label products on Amazon?).

16:04 – Manny's method.

24:16 – Second Q&A question – should I private label a product that's being sold by multiple sellers?

Learn more at https://www.ampmpodcast.com/

Connect with us: https://www.facebook.com/groups/AMPMPodcast/

00:42 Episode Introduction.

01:33 Manny Coats reveals a recent change in mindset when picking products.

03:30 Why selling oversized products could be a huge opportunity.

06:20 How to get the freshest information straight from Manny Coats.Tube.com

Learn more at https://www.ampmpodcast.com/

Connect with us: https://www.facebook.com/groups/AMPMPodcast/

01:57 MANNY: How did you get into Amazon FBA?

22:50 MANNY: Pay Per Click will increase your organics, I say that too, but a lot of people say that Pay per Click does not affect your organics. You believe that too?

30:46 MANNY: So if you’ve got these 15 awesome keyword phrases set up in your manual campaign, do you still find it’s worth it to have 5000 characters’ worth of other keywords if you’re not pushing those through Pay Per Click or is that still super important for the organic side of stuff?

Learn more at https://www.ampmpodcast.com/

Connect with us: https://www.facebook.com/groups/AMPMPodcast/

00:40 – Episode Introduction

03:21 – First Q & A question: I'm placing my first order with a supplier from Chin and I'm having a few disagreements with them. As it is our first order, the quantity is low, 500 units, but we have two different sizes and five different collars so 10 different FNSKU's. they want to charge me a lot for it because they say they have to put in 1000 stickers for each barcode. Do you think, in this case, it would be better to ask Amazon to label it for me? About the supplier – is it normal, this kind of charge for barcodes?

10:58 – Q&A question number two: It's a highly saturated market, highly competitive to expand a product line. Most of the products seem to be saturated – BBQ tools. Is it worth to expand that or should I move on to something else?

16:40 – Question three: "Dear Manny, I was wondering if you're single and ready to mingle?"

Learn more at https://www.ampmpodcast.com/

Connect with us: https://www.facebook.com/groups/AMPMPodcast/

I'll be discussing misspellings, how I was crushing it, how I am still crushing it with misspellings. I want to talk about an algorithm change I discovered just a few days ago, it's something that hit me just over a week ago and it did affect me to some extent.

•Case Study - $75,762.35 Generated In My First Month Selling Private Label Products On Amazon•

I recently started selling private label products on Amazon and I’m totally stoked with the results I’ve been able to achieve. During the month of December (my first full month selling on Amazon) I generated a total of $75,762.35. This number far exceeded my initial goal of generating $25,000 in my first 90 days. I am not writing this to boast or brag, the reason I am publishing my results is to encourage you to take action, get started and model what I’m doing so you can start generating the levels of income you deserve.

I feel transparency is very important, and although the $83,988 I mentioned in the Podcast sounds really good, it’s not all profit. Out of that number we must deduct the $26,955 Amazon deducts for Discounts and Fees, so my check comes down to $57,033. (That’s still pretty darn cool, if I may say so myself).

One of the factors that limited my earnings was the fact that this was my first full month of selling on Amazon, so I wasn’t sure exactly how much product I was going to be able to sell; this resulted in us running out of stock two of our best selling products. Had we not run out of stock, these numbers would likely be much bigger. All in all, we sold close to 2,300 units in the month of December.

You’re probably wondering what types of products I sold to generate these levels of income. Although I rather not reveal the actual items (I’ve spent a lot of resources researching and creating them), I can tell you that we did this with only 10 SKUs. 6 of those SKUs were in the Toys categories. It’s really one product ‘family’ with a total of 6 variations. We also have 2 SKUs in the Arts & Crafts category, again 1 product, 2 variations. And last, but not least, we have 2 SKUs in the Home & Kitchen category.

If you’re starting out, I DO NOT recommend you start out with 10 SKUs. Even though my results were great, this was a very stressful ordeal for me and I can’t recommend that to anyone.

Not every product we put out was successful; in fact, the first product I pulled the trigger on was for all intents and purposes, a mistake. I had done the research and I based my calculations based on the numbers I saw on the product listings of my would-be competitors. I didn’t realize that the rankings for that product were inflated because of a promotion, so the sales volume was much lower than I had anticipated. By the time I got my first product from my supplier, not only had the sales volume decreased significantly, but also other competitors had jumped on the market and had started a race to the bottom with their pricing.

Our second and third products did much better. We were selling these above the price of our nearest competitors and we actually sold out of these well before Christmas. We’ve already reordered these products, but our supplier is running behind. In order to get some products to the Amazon warehouse, we decided to order one fourth of the total stock to be delivered via Express Shipping; the rest will be delivered by boat. We’re also waiting on our next product line to arrive! These will be 4 additional SKUs of a parent/child variation. I don’t expect these to sell fast, but the margins should make up for the volume.

You might be asking yourself, how did I go about choosing my products?

~Download the transcript and full description for this episode: https://www.ampmpodcast.com/case-study-75762-35-generated-in-my-first-month-selling-private-label-products-on-amazon-how-i-did-it-ep11/

*Outline of this episode of the AM/PM Podcast:

00:41 Episode Introduction

03:05 Manny talks about his first product’s results

05:45 December results

08:18 Who is this business NOT for

10:05 How Manny got started with FBA private label

14:08 What made Manny choose his first products

17:05 What it took for Manny to launch these products

20:48 Problems encountered while launching multiple products

33:25 Some products that didn’t

Learn more at: https://www.ampmpodcast.com/

Connect with us: https://www.facebook.com/groups/AMPMPodcast/

00:38 - Episode introduction.

03:53 - Tip number one.

05:48 – Tip number two.

07:37 - Tip number three.

09:57 – Tip number four.

Learn more at https://www.ampmpodcast.com/

Connect with us: https://www.facebook.com/groups/AMPMPodcast/

02:27 BRIAN: As far as FBA work goes – I’m in supplementation which is a highly competitive niche – that one has its own set of challenges. I no longer do the end-to-end account management of Pay Per Click management on Amazon. I work with some associates that handle that side of things. Most of what I specialize in is the troubleshooting and experimentation and testing to figure out what’s working and what not. I also do consult calls for sellers who reach out and ask for my assistance for probably a year now.

05:48 MANNY: If anybody knows their stuff on Pay Per Click, it’s you and that’s how I came to know you. You have the definitive place on Facebook to get Pay Per Click information.

10:01 MANNY: Is that something people can get in trouble for – if they use their competitor’s brand in the search terms on the back end?

10:08 BRIAN: Yes, technically. I would stay away from any new large brand names who have large legal teams who put pressure on companies like Amazon to help enforce their trademarks and brands – Nike, Disney etc. that was the first major change. The second major one was the beginning of February – the groundhog update – the rolled it out every two to four days. Initially, there were a few people who asked what’s wrong with their exact word campaign. They split up the algorithms to affect the individual match types differently – exact match was hit right away. Some were hit with their phrase matches but broad matches were fine. 12, 13 days after they rolled it out, they started rolling it back. People had problems with their campaigns then – one day have 30 sales and the next nothing. At the end of February, it started to settle down – not everybody recovered to the levels they were before February but there was a new playing field.