AMPUP Your Digital Marketing

Douglas Spencer is a marketing and branding expert and is president at Spencer Brenneman, LLC. As a brand strategy consultant, he has 25 years of experience in branding and marketing. He ensures that brand strategies build businesses by connecting with customers and employees. Douglas recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss brand marketing on social media.

“Get a handle on who is representing you on social. Understand where your voice is being amplified - and by whom. Do they have what they need?”

Douglas discusses tips for effective brand marketing in social media:

1.Strong brands are built on consistency.

2.Governance is important with social media.

3.Create employee advocacy programs.

4.Tone of voice is important.

5.Everything starts with a brand strategy.

Bobbie Carlton is the founder of Innovation Nights, a free monthly product launch party and networking event that has grown into a local innovation economy mainstay. She mobilizes the local social media community to help support Boston-region entrepreneurs and innovators with grassroots level visibility. They've helped to launch more than 600 local products in five years. In addition, Bobbie founded Carlton PR & Marketing, a boutique integrated marketing agency. With Innovation Nights expanding to at least 10 new geographical regions outside of the Boston market in the coming months, Bobbie joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how communities can work together to support their local startups and entrepreneurs.

"Your perfect customer might not be in the room, but there is probably someone that knows your perfect customer.”

Bobbie offers tips to engage people via social media who may not be tied to a particular company, but tied to a particular community:

Identify the community that you are targeting

Understand the community’s motivation

Define how your audience will benefit from your content

Identify how you can get your community working for you

Thank anyone who helps promote a company or community publicly or via a direct message to show your appreciation

Simone Douglas is a Social Media Specialist trainer, presenter, and coach as well as founding partner of Social Media AOK, a social media agency in Australia. With 17 years of specialty experience in corporate management roles, she is considered an expert in her field of social media, risk management, and marketing strategy. Simone recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss practical training techniques on how to get the most out of your social media strategies. “Get into the habit of using LinkedIn daily...Send [those who have viewed your profile] a connection message!” Simone discusses tips for getting the most out of your social media: 1.Don’t forget the basics of business. 2.Find your contact strategy. 3.Twitter is great for small talk. 4.Remember the purpose. 5.Face-to-Face scenarios are beneficial.

Bobbie Carlton is the founder of Innovation Nights, a free monthly product launch party and networking event that has grown into a local innovation economy mainstay. She mobilizes the local social media community to help support Boston-region entrepreneurs and innovators with grassroots level visibility. They've helped to launch more than 600 local products in five years. In addition, Bobbie founded Carlton PR & Marketing, a boutique integrated marketing agency. With Innovation Nights expanding to at least 10 new geographical regions outside of the Boston market in the coming months, Bobbie joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how communities can work together to support their local startups and entrepreneurs.

"Your perfect customer might not be in the room, but there is probably someone that knows your perfect customer.”

Bobbie offers tips to engage people via social media who may not be tied to a particular company, but tied to a particular community:

Identify the community that you are targeting

Understand the community’s motivation

Define how your audience will benefit from your content

Identify how you can get your community working for you

Thank anyone who helps promote a company or community publicly or via a direct message to show your appreciation

Simone Douglas is a Social Media Specialist trainer, presenter, and coach as well as founding partner of Social Media AOK, a social media agency in Australia. With 17 years of specialty experience in corporate management roles, she is considered an expert in her field of social media, risk management, and marketing strategy. Simone recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss practical training techniques on how to get the most out of your social media strategies.

“Get into the habit of using LinkedIn daily...Send [those who have viewed your profile] a connection message!”

Simone discusses tips for getting the most out of your social media:

1.Don’t forget the basics of business.

2.Find your contact strategy.

3.Twitter is great for small talk.

4.Remember the purpose.

5.Face-to-Face scenarios are beneficial.

Brad Young is a global content strategy leader for Dun and Bradstreet, leading the creation, curation, and editorial coordination of world-class, modern content and content experiences for customers, sales teams, partners, alliances and influencers. He also has 17 years of content and marketing experience, making him a leader in content strategy marketing! Brad recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the significance of content marketing and strategy. “Be absolutely relentless in asking yourself ‘Who is this for?’ and ‘What’s the value?" Brad discusses tips for content marketing and strategy: 1.Become a powerful storyteller. 3.Use data to advance relationships. 4.Content marketing needs to be useful. 5.Story first, media second.

Brad Young is a global content strategy leader for Dun and Bradstreet, leading the creation, curation, and editorial coordination of world-class, modern content and content experiences for customers, sales teams, partners, alliances and influencers. He also has 17 years of content and marketing experience, making him a leader in content strategy marketing! Brad recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the significance of content marketing and strategy.

“Be absolutely relentless in asking yourself ‘Who is this for?’ and ‘What’s the value?"

Brad discusses tips for content marketing and strategy:

1.Become a powerful storyteller.

3.Use data to advance relationships.

4.Content marketing needs to be useful.

5.Story first, media second.

Jerod Morris is the VP of Marketing for Copyblogger Media after having been the content manager last year. He oversees marketing efforts and manages social media and their blog. He started by writing his own blog from home and after a successful and surprising post, saw the effects of social media and content marketing! Jerod recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss social media and the impact of content on the success of your strategy therein. “Get a good third-party social media service that allows you to be efficient with your schedule.” Jerod discusses tips for content marketing and social media: 1.Don’t overthink it. 2.Start with a conversation. 3.Don’t underestimate your usefulness. 4.Find your ideal customer. . 5.Use visual cues.

Jerod Morris is the VP of Marketing for Copyblogger Media after having been the content manager last year. He oversees marketing efforts and manages social media and their blog. He started by writing his own blog from home and after a successful and surprising post, saw the effects of social media and content marketing! Jerod recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss social media and the impact of content on the success of your strategy therein.

“Get a good third-party social media service that allows you to be efficient with your schedule.”

Jerod discusses tips for content marketing and social media:

1.Don’t overthink it.

2.Start with a conversation.

3.Don’t underestimate your usefulness.

4.Find your ideal customer. .

5.Use visual cues.

Dustin DeTorres is the cofounder of Market Loyal in Orlando, FL. Their focus is reputation management, mobile marketing, content marketing, and his team focuses on strategy and design. He has 12 years of experience working with small- to medium-size business owners across the country! Dustin recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss social media marketing and reputation management. “There’s really no excuse for a business to not be aware [of your reviews]. Be aware of what’s being said about you online.” Dustin discusses tips for content marketing and reputation management within your social media strategy: 1.Utilize the correct review sites. 2.Focus on review generation. 3.Be active. 4.B2B companies can benefit more. 5.Be aware.