Dustin DeTorres is the cofounder of Market Loyal in Orlando, FL. Their focus is reputation management, mobile marketing, content marketing, and his team focuses on strategy and design. He has 12 years of experience working with small- to medium-size business owners across the country! Dustin recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss social media marketing and reputation management.

“There’s really no excuse for a business to not be aware [of your reviews]. Be aware of what’s being said about you online.”

Dustin discusses tips for content marketing and reputation management within your social media strategy:

1.Utilize the correct review sites.

2.Focus on review generation.

3.Be active.

4.B2B companies can benefit more.

5.Be aware.

Gary Lipkowitz, Chief Operating Officer of GoAnimate, works with video and animation creation. Evangelizing cloud-based video, his goal is to grow your business! He specializes in content creation, financing, and international distribution. Gary recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss social media, content marketing, and your business. “Understand your brand, and understand that your brand promise is now a story - it is an ongoing narrative...and it is trans-media deliverable.” Gary discusses tips for content marketing with your social media strategy: 1.Have a public relationship with your customers all the time. 2.Embrace video. 3.Make your landing page engaging and relevant. 4.Plan videos and create professional videos.

Gary Lipkowitz, Chief Operating Officer of GoAnimate, works with video and animation creation. Evangelizing cloud-based video, his goal is to grow your business! He specializes in content creation, financing, and international distribution. Gary recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss social media, content marketing, and your business.

“Understand your brand, and understand that your brand promise is now a story - it is an ongoing narrative...and it is trans-media deliverable.”

Gary discusses tips for content marketing with your social media strategy:

1.Have a public relationship with your customers all the time.

2.Embrace video.

3.Make your landing page engaging and relevant.

4.Plan videos and create professional videos.

Tara Zoumer is the PR coordinator and Social Media Manager for TriNet, a cloud-based HR management partner. From cupcakes to Alzheimer’s care, Tara has extensive experience in in-house PR and marketing. Tara stresses the importance of communication and enjoys the challenge of figuring out how to best communicate a message and making sure that it resonates with the intended audience. Tara recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the importance of including your employees in your social media strategy. "We brought GaggleAMP on as a tool to help provide and approve safe messaging for employees…GaggleAMP gave us a way to make it easier to share." Tara offers this insight to the importance of including your employees: 1.A Social Strategy. 2.Employees on Social Media. 3.Finding Success.

Tara Zoumer is the PR coordinator and Social Media Manager for TriNet, a cloud-based HR management partner. From cupcakes to Alzheimer’s care, Tara has extensive experience in in-house PR and marketing. Tara stresses the importance of communication and enjoys the challenge of figuring out how to best communicate a message and making sure that it resonates with the intended audience. Tara recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the importance of including your employees in your social media strategy.

"We brought GaggleAMP on as a tool to help provide and approve safe messaging for employees…GaggleAMP gave us a way to make it easier to share."

Tara offers this insight to the importance of including your employees:

1.A Social Strategy.

2.Employees on Social Media.

3.Finding Success.

Mic Adam is an online and offline networker specializing in social media marketing with 30 years of experience. His goal is to bridge the gap between social media and business by utilizing B2B and B2C sales and marketing, using his years of general management experience as a springboard. He thrives on the passion that drives sales and profits by demonstrating and diversifying the unique selling points of high quality products and services through traditional channels as well as new media. Mic recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss social media policy creation and how you can get your employees on board with social media! "Social media policy is a driver to create ambassadorship within your own company.” Mic discusses some tips for getting employees on board with social media through a policy: 1.Use your employees as ambassadors. 2.Don’t be restrictive. 3.Have a good roll-out plan. 4.Protect your reputation.

Mic Adam is an online and offline networker specializing in social media marketing with 30 years of experience. His goal is to bridge the gap between social media and business by utilizing B2B and B2C sales and marketing, using his years of general management experience as a springboard. He thrives on the passion that drives sales and profits by demonstrating and diversifying the unique selling points of high quality products and services through traditional channels as well as new media. Mic recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss social media policy creation and how you can get your employees on board with social media!

"Social media policy is a driver to create ambassadorship within your own company.”

Mic discusses some tips for getting employees on board with social media through a policy:

1.Use your employees as ambassadors.

2.Don’t be restrictive.

3.Have a good roll-out plan.

4.Protect your reputation.

Mark H. Cohen is a traditional marketer, boasting a history in marketing in the early 90s. Since then, he’s started his own agency called Colloquy Digital, LLC and focuses on digital strategy, planning, production and integrated marketing services. Mark recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss digital strategy and execution and its integration with your business! “Figure out how to create your own content on a regular basis. [...] Social media is all about the power of content and brand storytelling.” Mark discusses tips for integrating digital media via Twitter into your social marketing: 1. Regulate speech on social media. 2. Don’t forget disclosures. 3. Utilize your Twitter background. 4. Support employee engagement.

Mark H. Cohen is a traditional marketer, boasting a history in marketing in the early 90s. Since then, he’s started his own agency called Colloquy Digital, LLC and focuses on digital strategy, planning, production and integrated marketing services. Mark recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss digital strategy and execution and its integration with your business!

“Figure out how to create your own content on a regular basis. [...] Social media is all about the power of content and brand storytelling.”

Mark discusses tips for integrating digital media via Twitter into your social marketing:

1. Regulate speech on social media.

2. Don’t forget disclosures.

3. Utilize your Twitter background.

4. Support employee engagement.

Chuck Hester is a national speaker on LinkedIn and author of Linking in to Pay it Forward: Changing the Value Proposition in Social Media. His specialties include social media marketing, public relations strategies, and marketing communications to name a few. He’s an author and podcast host with an emphasis on LinkedIn. Chuck recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how LinkedIn can be used for professional branding. "Be genuine. Be transparent. Treat your connection like they’re standing right in front of you.” Chuck discusses ways that you can use LinkedIn to your advantage as a professional branding tool: -Use LinkedIn for more than just recruiting. -Build employee groups. -Make your profile engaging. -Make your LinkedIn profile not just a resume - make it a portfolio!