AMPUP Your Digital Marketing

Jason Burrows is the CEO of an integrated marketing agency with a global reach focusing mostly on B2B. His first experience with social media was with Myspace to Facebook and then Twitter on a personal level which then evolved to use on a professional scale as well. It started with connections and telling stories, and today it's still very much the same. Jason recently joined AMP UP Your Social Media's host Glenn Gaudet to discuss ways in which a company can utilize LinkedIn to make connections and build relationships online. "Empower your staff intelligently. Don't just give them the tools; empower them." Jason discusses tips for using digital marketing as a way to generate traffic: Email can be difficult. Social is the replacer for having a conversation with people. Empower your staff. Use GaggleAMP to remove the barriers. Avoid posting into groups. .

Greg Cooper is a LinkedIn coach and trainer located in Bristol. He works with small to medium sized business to find new opportunities using LinkedIn as one of the key tools. He runs regular public courses aimed at individuals, business owners, and sales and marketing teams which are designed to increase individual productivity and encourage a more joined-up and effective approach to business development. Greg recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss ways in which a company can utilize LinkedIn to make connections and build relationships online.

“Comment on the posts of the people you want to influence. It’s a mechanism to show up on their radar, and it’s a way of building the relationship.”

Greg discusses tips for using LinkedIn to form B2B relationships and create new opportunities:

The larger your network, the more opportunities you can find.

The key to building your profile beyond your network is being active.

Use updates as well as published posts.

Use blogs on your website but also on LinkedIn.

Your blog is not a sales pitch.

Jason Burrows is the CEO of an integrated marketing agency with a global reach focusing mostly on B2B. His first experience with social media was with Myspace to Facebook and then Twitter on a personal level which then evolved to use on a professional scale as well. It started with connections and telling stories, and today it’s still very much the same. Jason recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss ways in which a company can utilize LinkedIn to make connections and build relationships online.

“Empower your staff intelligently. Don’t just give them the tools; empower them.”

Jason discusses tips for using digital marketing as a way to generate traffic:

Email can be difficult.

Social is the replacer for having a conversation with people.

Empower your staff.

Use GaggleAMP to remove the barriers.

Avoid posting into groups. .

Ron Ploof is a content marketer who has been interested in social media since 2005 when he started his podcast called Griddlecakes Radio: The Lost Art of Audio Storytelling. Over the years, he’s started his own agency and even headed up social media for Epson America. While he didn’t start his podcast to get into the social media industry per se, he did see the value in his ability to utilize social media to publish and distribute content via audio formats. Ron recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss marketing automations solutions on social media. “Your social media and storytelling success] will all come from empathy.” Ron discusses tips for using storytelling as a social media connector: 1.Create great content by developing a great story. 2.The B2B space is a story in and of itself. . 3.Even ‘inactive’ products can tell a story. 4.Look at your product through your customers’ eyes. 5.Content generators need to be more active with their customers.

Ron Ploof is a content marketer who has been interested in social media since 2005 when he started his podcast called Griddlecakes Radio: The Lost Art of Audio Storytelling. Over the years, he’s started his own agency and even headed up social media for Epson America. While he didn’t start his podcast to get into the social media industry per se, he did see the value in his ability to utilize social media to publish and distribute content via audio formats. Ron recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss marketing automations solutions on social media.

“Your social media and storytelling success] will all come from empathy.”

Ron discusses tips for using storytelling as a social media connector:

1.Create great content by developing a great story.

2.The B2B space is a story in and of itself. .

3.Even ‘inactive’ products can tell a story.

4.Look at your product through your customers’ eyes.

5.Content generators need to be more active with their customers.

Bryan Mattimore is cofounder and ‘chief idea guy’ of the Growth Engine Company, an innovation agency based in Norwalk, CT that helps companies come up with ‘the next big thing’. Before co-founding the Growth Engine Co. in 1999, Bryan was founder and president of the Mattimore Group, an 18-year-old creativity consulting and ideation facilitation company. Bryan recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss marketing automations solutions on social media. “People at all levels [...] should be learning these techniques. It’s a tremendous way to get ahead personally but also to help your company and clients to get ahead as well.” Bryan discusses tips for connecting big ideas to effective social media campaigns: 1.Help people make behavior transformations through appropriate channels. 2.Start with ‘the big idea’. 3.Start with your brand and your target market. 4.Use a variety of techniques. 5.It’s important to have cross-functional teams.

Bryan Mattimore is cofounder and ‘chief idea guy’ of the Growth Engine Company, an innovation agency based in Norwalk, CT that helps companies come up with ‘the next big thing’. Before co-founding the Growth Engine Co. in 1999, Bryan was founder and president of the Mattimore Group, an 18-year-old creativity consulting and ideation facilitation company. Bryan recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss marketing automations solutions on social media.

“People at all levels [...] should be learning these techniques. It’s a tremendous way to get ahead personally but also to help your company and clients to get ahead as well.”

Bryan discusses tips for connecting big ideas to effective social media campaigns:

1.Help people make behavior transformations through appropriate channels.

2.Start with ‘the big idea’.

3.Start with your brand and your target market.

4.Use a variety of techniques.

5.It’s important to have cross-functional teams.

Dorie is a marketing consultant, professional speaker and recognized as a “brand expert”. She is the author of two books, Reinventing You: Define Your Brand, Imagine Your Future and Stand Out: How to Find Your Breakthrough Idea and Build a Following. Dorie recently joined AMP Up Your Social Media host Glenn Gaudet to discuss how to build a following. "How do you build your following? The ability to create tribes, create people who are interested in our message, who want to hear to about it and opt in to it. That’s something that GaggleAMP does really well; bring together a community of people who are interested in and eager to share your content.” Dorie shares her process on how to: Build Your Network. Build Your Audience. Build Your Community.

Dorie is a marketing consultant, professional speaker and recognized as a “brand expert”. She is the author of two books, Reinventing You: Define Your Brand, Imagine Your Future and Stand Out: How to Find Your Breakthrough Idea and Build a Following. Dorie recently joined AMP Up Your Social Media host Glenn Gaudet to discuss how to build a following.

"How do you build your following? The ability to create tribes, create people who are interested in our message, who want to hear to about it and opt in to it. That’s something that GaggleAMP does really well; bring together a community of people who are interested in and eager to share your content.”

Dorie shares her process on how to:

Build Your Network.

Build Your Audience.

Build Your Community.

Justin is the founder and CEO of LeadMD, a company that helps marketers build revenue engines. In 2011, Justin realized the potential that lies in creating organic and engaging content, catapulting Justin into the social media mogul he is today! Justin recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss marketing automations solutions on social media. “Spend a day with sales. It’s the most high-performance activity you can do as a marketer.” Justin discusses tips for providing technology and automation into your social media strategy: 1.Educate and train your employees. 2.Organize your funnel and the technology that helps manage that funnel. 3.Get your marketing and automation teams on the same page. 4.Break away from the traditional marketing funnel diagram.