AMPUP Your Digital Marketing

Michelle LeBlanc is a social media strategist focusing primarily on employee engagement for B2B within the transportation and logistics industry. She began her professional journey into social media marketing amid her day to day duties in a traditional marketing position. Ultimately, the use of social media strategies stems from connecting the stories of employees with the overarching company narrative – all with the aim of achieving brand success through increased positive engagement. Michelle recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how companies can employ social media strategies more effectively as they strive to achieve their goals.

"Engage with your employees. Empower them to engage with your customers. Build your brand through social media."

Michelle discusses tips for using social media engagement with employees:

1.There is a need to tie current social media presence for a brand to company goals.

2.Build the human side of an organization through content creation.

3.Think beyond the standard for employee engagement.

4.Planning is the key to social media engagement success.

5.Recognize that employees are a content gold mine.

Jason White is VP of SEO and SMM at DragonSearch. Along his journey, Jason has built a toolbox of experience in Pay Per Click, Email marketing, media buys, corporate events, and has worked both in-house and at an agency (he LOVES agency life) performing Search Engine Optimization and Social Media Marketing. He fell into his career as an SEO and appreciates how his role evolves as the field changes because it allows him to draw upon his core skill sets, creating holistic campaigns that deliver results. A constant learner, Jason is always seeking improvement and freely shares his knowledge. Jason recently joined AMP UP Your Social Media's host Glenn Gaudet to discuss his view on employee advocacy and how it plays into overall SEO from an agency perspective. Marketing is owning the data and realizing the importance of connecting tools. Marketing is driving new tool adoption. Jason shared how he introduces clients to the concept of employee advocacy. Education - Start with content. Establish your bloggers and get started with a small group of advocates, preferably 20. Give a lot of feedback and coach. Start with a webinar to help them optimize their social profiles. Invest in the employees and they will invest in the program. Establishing your blog authors - Leverage your blog authors as part of your employee advocacy program. This will provide a jumpstart to get their content to the right people as organic reach on social media declines. Using these advocates as blog authors will build up their authority on search as more traffic is directed. As the employee gets more followers and posts you will see the brand website start to rank for employees branded terms. Trust - Win the trust of different groups through building out the blog and showing success. As people speak about the program excitement is built. People will start to come to you wanting to be part of the program.

Jason White is VP of SEO and SMM at DragonSearch. Along his journey, Jason has built a toolbox of experience in Pay Per Click, Email marketing, media buys, corporate events, and has worked both in-house and at an agency (he LOVES agency life) performing Search Engine Optimization and Social Media Marketing. He fell into his career as an SEO and appreciates how his role evolves as the field changes because it allows him to draw upon his core skill sets, creating holistic campaigns that deliver results. A constant learner, Jason is always seeking improvement and freely shares his knowledge.

Jason recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss his view on employee advocacy and how it plays into overall SEO from an agency perspective.

Marketing is owning the data and realizing the importance of connecting tools. Marketing is driving new tool adoption.

Jason shared how he introduces clients to the concept of employee advocacy.

Education - Start with content. Establish your bloggers and get started with a small group of advocates, preferably 20. Give a lot of feedback and coach. Start with a webinar to help them optimize their social profiles. Invest in the employees and they will invest in the program.

Establishing your blog authors - Leverage your blog authors as part of your employee advocacy program. This will provide a jumpstart to get their content to the right people as organic reach on social media declines. Using these advocates as blog authors will build up their authority on search as more traffic is directed. As the employee gets more followers and posts you will see the brand website start to rank for employees branded terms.

Trust - Win the trust of different groups through building out the blog and showing success. As people speak about the program excitement is built. People will start to come to you wanting to be part of the program.

Bernie Borges is CEO of Find and Convert, a B2B digital marketing agency. Borges is a consummate content producer. He blogs regularly on Find and Convert's OptimizeThis blog, speaks at marketing conferences and educates his clients through private workshops and webinars. Borges is also the executive producer of the Social Business Engine, digital media property which showcases brands in action using social media strategically across the business. Bernie recently joined AMP UP Your Social Media's host Gaudet to discuss his view on employee advocacy and how employees can be more involved in the content creation process. "Make it easy for the employee. Don't put the burden on the employee. Just capture the story from the employee and the marketing department then produces the story. They write it, they make it look good, they give it back to the employee and say "Here's the story from our interview" and the employee goes "Wow I told that story! It looks great! I said that?" and make it easy for them to share it." Bernie shared a methodology he likes to call "The Ice Cream Sandwich Approach.": Storytelling - Stories that are authentic and relevant are impactful when originating from the employee subject matter experts across the enterprise. Stories that are actionable take planning. Employees - Employees are the domain experts. Harness their storytelling potential by making extremely easy for them to share their stories and expertise. Marketing - It's the job of marketing to convert captured conversations into stories and allow employees to easily share those stories. The most important responsibility of the marketing team is to make stories actionable – stories so meaningful that the consumer wants to take an action.

Bernie Borges is CEO of Find and Convert, a B2B digital marketing agency. Borges is a consummate content producer. He blogs regularly on Find and Convert’s OptimizeThis blog, speaks at marketing conferences and educates his clients through private workshops and webinars. Borges is also the executive producer of the Social Business Engine, digital media property which showcases brands in action using social media strategically across the business.

Bernie recently joined AMP UP Your Social Media’s host Gaudet to discuss his view on employee advocacy and how employees can be more involved in the content creation process.

“Make it easy for the employee. Don't put the burden on the employee. Just capture the story from the employee and the marketing department then produces the story. They write it, they make it look good, they give it back to the employee and say "Here's the story from our interview" and the employee goes "Wow I told that story! It looks great! I said that?" and make it easy for them to share it.”

Bernie shared a methodology he likes to call “The Ice Cream Sandwich Approach.”:

Storytelling - Stories that are authentic and relevant are impactful when originating from the employee subject matter experts across the enterprise. Stories that are actionable take planning.

Employees - Employees are the domain experts. Harness their storytelling potential by making extremely easy for them to share their stories and expertise.

Marketing - It’s the job of marketing to convert captured conversations into stories and allow employees to easily share those stories. The most important responsibility of the marketing team is to make stories actionable – stories so meaningful that the consumer wants to take an action.

Jason Cormier is one of the co-founders and managing partners of Room 214, a social media agency that leverages marketing automation, research, social networking, and online advertising. His background is in web development, and his partner's background is in public relations; They worked together in 2003 to find a new way of marketing. Between SEO, Google AdWords, and other communications strategies, they realized they could combine their backgrounds to form one cohesive company dedicated to leveraging online tools to benefit the online visibility of businesses. Now, social media plays a primary role in their ability to help companies extend their reach. Jason recently joined AMP UP Your Social Media's host Glenn Gaudet to discuss ways in which a company can utilize social media to connect and engage with more users. "It's always easier to join a conversation than to start one, and I believe that there's a general lack of social listening that's happening. Pay attention in order to recognize conversations and have that help shape your social media strategy. " Jason discusses tips for using social media marketing as a way to generate traffic: 1.The real value in Public Relations is Media Relations. 2.Social media is now about distinguishing your company among the social noise. 3.Know your goals. 4.Understand your existing team and the roles within the team. 5.B2B is generally more focused on lead generation and longer sales cycles. 6.Your themes need to relate to existing conversations.

Jason Cormier is one of the co-founders and managing partners of Room 214, a social media agency that leverages marketing automation, research, social networking, and online advertising. His background is in web development, and his partner’s background is in public relations; They worked together in 2003 to find a new way of marketing. Between SEO, Google AdWords, and other communications strategies, they realized they could combine their backgrounds to form one cohesive company dedicated to leveraging online tools to benefit the online visibility of businesses. Now, social media plays a primary role in their ability to help companies extend their reach. Jason recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss ways in which a company can utilize social media to connect and engage with more users.

“It’s always easier to join a conversation than to start one, and I believe that there’s a general lack of social listening that’s happening. Pay attention in order to recognize conversations and have that help shape your social media strategy. ”

Jason discusses tips for using social media marketing as a way to generate traffic:

1.The real value in Public Relations is Media Relations.

2.Social media is now about distinguishing your company among the social noise.

3.Know your goals.

4.Understand your existing team and the roles within the team.

5.B2B is generally more focused on lead generation and longer sales cycles.

6.Your themes need to relate to existing conversations.

Meagen Eisenberg is the CMO of MongoDB, an open-sourced, modern database which has been around for over 7 years. Meagen's first clue as to how important social media was to become was when Twitter came out with promotional Tweets. Meagen and her team decided to use those promotional Tweets to increase their company's awareness and engagement as a trial to test the waters and see how much of an impact that extra investment would make on their reach and engagement. The results were impressive, and after this success, Meagen shifted focus to finding better ways to utilize social media to reach her target audiences. "Participate. Listen and learn on social media, and activate your social media accounts more effectively." Meagen discusses tips for using social media digital marketing as a way to generate traffic: The reach you get on social media trumps traditional methods. Look at reach and how it compares to competitors. Pay attention to trending topics. Utilize softwares and programs like GaggleAMP to track leads, campaigns, and conversion rates. Customer advocates generate more customers. Listen first, and then engage.

Meagen Eisenberg is the CMO of MongoDB, an open-sourced, modern database which has been around for over 7 years. Meagen's first clue as to how important social media was to become was when Twitter came out with promotional Tweets. Meagen and her team decided to use those promotional Tweets to increase their company’s awareness and engagement as a trial to test the waters and see how much of an impact that extra investment would make on their reach and engagement. The results were impressive, and after this success, Meagen shifted focus to finding better ways to utilize social media to reach her target audiences.

“Participate. Listen and learn on social media, and activate your social media accounts more effectively.”

Meagen discusses tips for using social media digital marketing as a way to generate traffic:

The reach you get on social media trumps traditional methods.

Look at reach and how it compares to competitors.

Pay attention to trending topics.

Utilize softwares and programs like GaggleAMP to track leads, campaigns, and conversion rates.

Customer advocates generate more customers.

Listen first, and then engage.

Greg Cooper is a LinkedIn coach and trainer located in Bristol. He works with small to medium sized business to find new opportunities using LinkedIn as one of the key tools. He runs regular public courses aimed at individuals, business owners, and sales and marketing teams which are designed to increase individual productivity and encourage a more joined-up and effective approach to business development. Greg recently joined AMP UP Your Social Media's host Glenn Gaudet to discuss ways in which a company can utilize LinkedIn to make connections and build relationships online. "Comment on the posts of the people you want to influence. It's a mechanism to show up on their radar, and it's a way of building the relationship." Greg discusses tips for using LinkedIn to form B2B relationships and create new opportunities: The larger your network, the more opportunities you can find. The key to building your profile beyond your network is being active. Use updates as well as published posts. Use blogs on your website but also on LinkedIn. Your blog is not a sales pitch.