AMPUP Your Digital Marketing

AMPUP Your Digital Marketing

By GaggleAMPBusinessManagement
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AMPUP Your Digital Marketing episodes

  • Ben M Roberts on Humanizing Marketing by Starting a Podcast

    This week on AMPUP Your Digital Marketing we return to our series on podcasting with an interview featuring Ben Roberts. Ben is the host of The Marketing Buzzword Podcast and head of marketing at Talkative. Ben is a man of the people and for the people. He firmly believes in the power of human marketing and customer centricity. He is keen to make those human connections because that is the lifeblood of any business. Glenn connects one on one with Ben in this episode as they discuss how podcasts can add to the human element of marketing rather than detract from it.

    Connect with Ben at marketingbuzzword.com or listen to his podcast The Marketing Buzzword Podcast, via twitter @robert_ben_M or LinkedIn

    27 min
  • Marisa Cali on How Instagram Can Power Your Business Success

    On this episode of AMPUP Your Digital Marketing host Glenn Gaudet gets social with Marisa Cali. Marisa is the founder of All the Social; a consulting company where she focuses on helping others realize the power of digital marketing. She has a passion for all the nuances of social media and digital marketing that combined with her motto of "never stop learning," works well within an ever-changing social media industry. In their discussion, Glenn and Marisa focus specifically on Instagram and how you can leverage its power for your business.

    23 min
  • Shama Hyder on Video Marketing Trends

    On this episode of AMPUP Your Digital Marketing host Glenn Gaudet catches up with Shama Hyder, CEO of the award-winning agency, Zen Media, and best-selling author of two books, The Zen of Social Media Marketing and Momentum. Hailed as the "Zen Master of Marketing" by Entrepreneur Magazine, Shama guides leading brands to better strategize their marketing efforts for the digital age. She imparts that same guidance in her discussion with Glenn as they explore marketing trends, the power of video and the importance of consistency across all your marketing efforts no matter the medium or platform.

    22 min
  • Mari Smith on the Right Way to Market Using Facebook

    On this episode of AMPUP Your Digital Marketing we chat with 'the queen of Facebook,' Mari Smith. She is one of the world's foremost experts on Facebook marketing. She is a Forbe's perennial Top Social Media Power Influencer, and author of The New Relationship Marketing. Given the speed at which the digital marketing landscape is changing, particularly Facebook, it's a wonder anyone can keep up. Mari makes it look easy and she shares her know how for digital marketing via Facebook done right in this week's episode.

    27 min
  • Kathleen Booth on Finding Your Podcasting Niche

    On this episode of AMPUP Your Digital Marketing we continue our series that explores the benefits of marketing via podcasting with Kathleen booth. Kathleen is the Vice President of Marketing at IMPACT and host of the podcast InBound Success where she explores what the most successful inbound marketers do to get results. InBound Success isn't Kathleen's first podcast but since launching it she has discovered the power of a niche podcast in generating leads, engaging with an audience and building community.

    24 min
  • Adam Roche on Building a Devoted Following

    On this episode of AMPUP Your Digital Marketing we continue our series that explores the benefits of marketing via podcasting with Adam Roche. Adam breaks the mold both with his podcast. Delivering episodes longer than the norm and less frequently than expected he has built a devoted audience that seeks him out because of his passion for his subject and his attention to detail. Listen in as he shares his unique podcasting journey and how his choices have made him stand out amongst a crowd.

    23 min
  • Mark Schaefer Emphasizes Discipline and Consistency to be a Successful Podcaster

    On this episode of AMPUP Your Digital Marketing we start a new series focused on podcasting as a marketing tool. First up in the series is Mark Schaefer, co-host of the popular podcast, The Marketing Companion. In this discussion, Mark talks about his tough decision to start a podcast. He shares some guidelines for deciding if a podcast is right for you and your brand and talks about the value of podcasting in a changing digital marketing landscape.

    25 min
  • Mario Martinez Jr. Declares Social Selling is Dead, Almost

    On this episode of AMPUP Your Digital Marketing, we sit down with Mario Martinez Jr. CEO and Founder of Vengreso and host of the podcast Selling with Social. Mario teaches marketers, sales leaders, reps, and business owners how to grow company revenues, develop an engaging personal brand and attract today's modern buyer using social networks. In this discussion, Mario explains why sales and marketing teams need to join forces. Plus, he reveals a startling revelation about the impending death of social selling.

    24 min
  • Brian Fanzo on Making True Connections via Digital Technology

    On this episode of AMPUP Your Digital Marketing, we sit down with Brian Fanzo, founder of iSocialFanz and host of the podcasts FOMOfanz and SMACtalk. Brian talks fast and tweets faster and his philosophy #ThinkLikeAFan has powered many first of their kind storytelling campaigns for various companies leveraging the power of a variety of social platforms. He likes to push the envelope when it comes to digital marketing and we get a small taste of his fast-talking ideas in this interview.

    24 min
  • Creating Authentic Employee Engagement with Randy Ksar
    Randy Ksar is a digital and media strategist working with clients on branding and employee advocacy planning. He helps his clients develop social strategies that incorporates employee advocacy. He has been working in the industry since the 1990s where he began with building the digital brands of companies. Randy recently joined AMP UP Your Social Media's host Glenn Gaudet to discuss how companies can get their employees more involved with the branding process and thus engagement between the company and the community. "Empowering employees with authentic content to share with their network serves as the key engagement strategy for successful engagement." Randy discusses authentic social media engagement with and by employees: As a company begins to create or expand an employee advocacy program, they need to know where that fits within the company strategic plan. Also, there should be some effort to ensure that the strategy is unique and beneficial to your company brand. That is, it isn't just doing what every other company is doing. As you establish your employee advocacy program, remember the following: Employees are already talking to the people in their network – even if there isn't anything formal set up for employee advocacy. You cannot expect to have 100% participation from your employees once you set up a formal employee advocacy program. Create content that employees want to consume and share. Empower employees to communicate with their network as they see fit, within company guidelines, of course. Since employees know their own networks so well, they should have the power to share their information in the best way for their network. Social media engagement is not just about sharing content. It also includes following and participating in discussions from other community members. Engagement is not a one-way street, from the company out but also from the community to the company – often by way of its employees. Everyone has a personal brand and the company should encourage employees to build up their personal brand.
    25 min

About AMPUP Your Digital Marketing

From the publisher's feed

AMP Up Your Digital Marketing (formerly AMP UP Your Social Media) brings together the leading marketing practitioners to share how they are succeeding in today's digital landscape. Each podcast focuses on providing you with the knowledge and strategies you need to be a successful marketer.