AMPUP Your Digital Marketing

As marketing professionals, it is crucial that we stay on top of new trends inside and outside the industry. But knowing when to get on board with the trends and when not to is also an important part of marketing success, especially over time. On this week's episode of AMPUP, host Glenn Gaudet sits down with Ted Page. Ted is the co-founder of Captains of Industry, a creative marketing consultancy based in Boston. He has over 25 years of experience guiding the creation of brands and content marketing campaigns that have helped clients thrive and reinvent their industries. Ted won a Telly award for "The Institute for Backup Trauma," starring John Cleese, featured by the Content Marketing Institute as the first successful B2B "viral" campaign. Ted is also the author of the top-ranked eBook, Branding and Marketing for Renewable Energy Companies. Glenn dives deep with Ted exploring what has worked and not worked over his 25 years of industry experience and more importantly what has remained crucial to any successful marketing campaign despite industry changes.

It might seem obvious that people want to do business with someone they like and trust. But yet so many organizations lack a true influencer to represent them. On this episode host Glenn Gaudet works through this topic with Josh Steimle. Josh knows the importance having a face that your audience can relate to representing your brand. He is an author, speaker, entrepreneur, and executive coach. He has written over 300 articles for publications like Fortune, Time, Forbes, and Entrepreneur, and is the author of the book Chief Marketing Officers at Work. He is also the founder of MWI, a digital marketing firm and the founder of Influencer Inc, a publishing, training, and events company that turns executives into thought leaders. Together Glenn and Josh dive into the topic of influencers and creating authentic relationships with your audience particularly on LinkedIn.

This week on AMPUP Your Digital Marketing we are brining you another of our favorites from the vault. In this archive episode host Glenn Gaudet sits downs with Jerod Morris. Jerod is a professional podcaster and email newsletter author. Since 2011 he has published over 1,000 podcast episodes on a wide range of topics including podcasting, content marketing, digital entrepreneurship and more. Prior to becoming a full-time podcaster Jerod was VP of Marketing at Copyblogger Media and Rainmaker Digital. Glenn and Jerod explore the various social media channels and the impact your chosen content has on the success of your strategy within each platform.

What You'll Learn About:

• When you need to start thinking like your audience and how to get to know them better
• How your content is a conversation with your customers
• Why not to underestimate the usefulness of your content
• How to find your ideal customer
• Why podcasting is a powerful medium people often overlook
• How to use infographics and repurpose your content

To connect with Jerod on Twitter @JerodMorris or on LinkedIn

This week on AMPUP Your Digital Marketing we're pulling an episode from the vault. In this archive episode host Glenn Gaudet chats with Tony Zayas. Tony is currently the Director of Sales and Marketing with Proforma. He is also an award-winning digital marketer and strategist. In their discussion, Tony and Glenn analyze how social media can help small business owners and entrepreneurs develop relationships that turn into business.

On this episode of AMPUP Your Digital Marketing host Glenn Gaudet is joined by Brooke Sellas Brooke is the founder of B Squared Media, a boutique "done for you" social media management and advertising agency. Brooke and Glenn discuss the tactical or "unsexy" side of digital marketing. They look at a variety of factors that with just a little tweak or adjustment could be a big game changer when it comes to your digital marketing strategy.

On this episode of AMPUP Your Digital Marketing host Glenn Gaudet is joined by Megan Conley CEO and Founder of Social Tribe. At social tribe, Megan and her team build and deliver leading-edge social, content and influencer programs for enterprise brands. She has worked with businesses such as SAP, SuccessFactors, Cisco Systems and HP, driving measurable business impact and real-world results. In their discussion Glenn and Megan explore the finer points of content and digital marketing and how to avoid certain pitfalls and the tools you can use to make your digital marketing both effective and easier.

This week on AMPUP Your Digital Marketing we're pulling an episode from the vault. In this archive episode host Glenn Gaudet chats with Matt Heinz. Matt is the founder of Heinz Marketing, a Seattle based marketing agency focused on sales acceleration. Heinz helps his clients achieve sustained sales success by growing revenue from existing customers and cost effectively identifying and winning new customers. In their discuss Glenn and Matt focus on the need for an integrated sales and marketing approach via social media to increase sales and velocity.

This week on AMPUP Your Digital Marketing we continue our series focused on the power of podcasting with an interview featuring Harry Duran, host of the popular Podcast Junkies on iTunes and founder of FullCast, a full-service, done-for-you production and marketing consultancy. As a host, consultant and coach, Harry empowers others to amplify their authority through the power of a podcast. And he shares just some of his sage podcasting wisdom in this interview with host Glenn Gaudet.

This week on AMPUP Your Digital Marketing we continue our series focused on the power of podcasting with an interview featuring John Lee Dumas. John is the host of Entrepreneurs on Fire, an award-winning podcast where he interviews inspiring Entrepreneurs every Monday and drops value bombs every Thursday. With over 2000 episodes, 1.3 million listens every month, and seven-figures of annual revenue, JLD is just getting started. In his discussion with Glenn John shares some juicy tidbits about how he built such a successful empire based around a podcast and the marketing strategies he used and learned along the way.

Visit EOFire.com to set YOUR Entrepreneurial journey ON FIRE and connect with John Lee Dumas directly.