AMPUP Your Digital Marketing

On this episode Glenn Gaudet is joined by Shane Barker, a Digital Marketing Consultant who has worked in the digital realm for over 20 years. Shane talks about how he got into the influencer marketing space through his experience with SEO, social media and digital content. Along with his work helping the digital reputation of celebrities, Shane is an instructor at UCLA and active member of the Sacramento area startup culture.

In this podcast you will learn about:

• What is an influencer?
• How the influencer space has developed
• Maintaining transparency and authenticity
• Why you should treat an influencer like hiring an employee
• Research potential influencers that align with your message
• Don't forget about key performance indicators

Connect with Shane at shanebarker.com or via email at shane[at]shanebarker.com

On this episode Glenn Gaudet is joined by Jon MacDonald, Founder and CEO of The Good. Jon's firm focuses on conversion rate optimization. The Good has unlocked results for some

of the largest online brands including Adobe, Nike, Xerox, Easton, The Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.

In this podcast you will learn about:

• Converting site traffic into customers

• The importance of metrics like Return on Ad Spend (ROAS)

• Keeping tabs on bounce rate and shopping cart abandonment

• Understanding who your customer is and why they are visiting your site

• Helping the customer understand how you are solving their need

• Why it's hard to read the label from inside the jar

Connect with Jon via email at [email protected]

On this episode Glenn Gaudet is joined by Casey Hall, President of Lumberjack Social. He works with larger corporations on enterprise social strategy, employee advocacy and executive social activation. Find out how Casey went from law degree to social media consultant.

In this podcast you will learn about:

• The power of listening
• Thinking about the language your audience is using
• Activating employees that are closer to the customers
• Executive level employee advocacy
• Why content needs to resonate with both employees and audience
• Content to build brand affinity without discussing product
• Programs that help your employees will be more successful

Connect with Casey via email at [email protected]

On this episode Glenn Gaudet is joined by Corey Tomlinson, Content Manager at Nuix. Corey works on a wide range of content to support the company's global marketing. Nuix creates software that finds focus in big data and complex formats for digital investigations, cybersecurity incident response, insider threats, litigation, risk management, and many other essential challenges. Along with content management, Corey is a freelance author.

In this podcast you will learn about:

• How the digital marketing landscape has changed
• Getting over the hurdle of finding content
• The importance of organization and accessibility for sales teams
• Filtering through large amounts of information
• Wrapping engagements around a piece of content
• Getting your best content to the eyes and ears that need it

Connect with Corey on LinkedIn

On this episode Glenn Gaudet is joined by Taryn Gwinner, Demand Generation and Field Marketing Manager at Centrica Business Solutions. Before that Taryn was involved with software technology companies with handling different areas of the marketing funnel. Taryn will also be speaking at AMPlify Employee Advocacy and Engagement Conference in Boston, June 11-12.

In this podcast you will learn about:

• What is gating content and when to do it

• Educating your audience at the top of the funnel

• What to do with a name once you get it

• Why to provide value behind the gate

• Knowing your goals will inform decision on what to gate

On the latest episode Glenn Gaudet is joined by Samantha Stone, founder of The Marketing Advisory Network. Samantha is author of "Unleash Possible: A Marketing Playbook that Drives Sales", a how-to guide for high-growth marketing in complex selling environments. In addition, Samantha will be speaking in Boston at the AMPlify conference June 11-12.

In this podcast you will learn about:

• How trust is diminishing in the business world

• Why transparency is key to building trust

• Utilizing employee advocacy with integrity

• Equipping everyone in your company represent your brand

• Why it's important to empower rather than control

On this episode Glenn Gaudet is joined by Logan Mallory, Director of Digital Marketing for the Jive product line at LogMeIn. Currently Logan manages SEO, lead generation and onsite optimization for an industry leading SaaS organization. Logan recently has been speaking at colleges on topics from marketing to personal branding and will speak at the AMPlify event June 11-12 in Boston.

In this podcast you will learn about:

• How to get sales and marketing teams in sync
• Why marketers should have a revenue based mindset
• Avoiding friction in every step of the process
• Why all lead sources should not be treated the same
• The importance of trying new ideas

Connect with Logan on Linkedin

On the latest episode, Glenn Gaudet is joined by Kendall Hershey, Digital Marketing Manager at NETSCOUT. Kendall is a self-proclaimed social media nerd that uses her inquisitive nature to help craft compelling digital marketing strategies. Kendall will also be speaking at the AMPlify event June 11-12 in Boston.

In this podcast you will learn about:

• How to launch an employee advocacy program
• Getting executive buy-in to the program
• Capitalizing on social media as it relates to SEO
• Focusing on the quality of social media engagement
• How to sustain an employee advocacy program

Connect with Kendall on Twitter or via LinkedIn.

On the latest episode, Glenn Gaudet chats with Jen Spencer, Vice President of Sales and Marketing at SmartBug Media. Jen is also a board member at GIrls in Tech Phoenix, a global non-profit focused on the engagement, education and empowerment of girls and women who are passionate about technology.

In this podcast you will learn about:

• The importance of personal branding as well as company branding
• How to keep an authentic voice with your personal brand
• Finding your comfort zone vs trying new social media avenues
• Coaching employees to hit social goals on top of sales goals
• When to take risks in digital marketing

Connect with Jen via Twitter or on LinkedIn.

On the latest episode, Glenn Gaudet is joined by Benoit Lamy, Head of Scoop.It. Benoit is well known internationally for content marketing strategy and sales in the internet industry. Scoop.It was founded in 2011 as a content curation service that has since published content for nearly 4 million users. Before being promoted to Head of Scoop.It, Benoit was in charge of European sales for five years. Benoit is an entrepreneur who founded ExpertPlug in 2011 and also spent time as SAP FI Consultant for IBM Global Services.

In this podcast you will learn about:

• How to face challenges of creating content for content marketing
• Identifying and organizing that content
• How to add credibility with content curation
• Transforming your organization into thought leaders on social networks
• The importance of integration and discovery once content is created
• Why it's important to have a full understanding of your brand and content environment

Connect with Benoit on LinkedIn or via email at [email protected].