AMPUP Your Digital Marketing

On the latest episode, Glenn Gaudet is joined by Jesse Sumrak, Social Media Manager at Twilio SendGrid. The company's employee advocacy has grown 400-percent in less than two years since Jesse took over the program. Jesse also started a fitness website and is a self-described post-apocalyptic fitness-training ultramarathon runner.

In this podcast you will learn about: ● How to improve employee advocacy ● What makes employees want to share social messages ● Why a healthy company culture is so important for growing employee advocacy ● Challenges in implementing an employee advocacy program ● Empowering employees and setting expectations ● Utilizing influencer and customer communities ● Why everything is amplified with employee advocacy

On this episode, Glenn Gaudet sits down with Tim Hughes. Tim Hughes is universally recognized as one of the world's leading pioneers and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of Digital Leadership Associates and co-author of the bestselling books "Social Selling - Techniques to Influence Buyers and Changemakers" and "Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing". In his discussion with Glenn, Tim highlights the benefits and new techniques of social selling as well as some of the pitfalls. What You'll Learn About: • What is different and effective about his social selling techniques • How the GDPR has affected marketing and advertising thus benefiting social selling • What differentiates your organization in today's over-communicated world • What are people/customers actually look for and how you can bake that into your social selling efforts • What the NEW type of content marketing is particularly in the B2B space • Why your salespeople NEED to have a personal brand • How social selling is not actual selling • How to approach controlling the message of your salespeople in the content development as part of your social selling agenda

Connect with Tim on LinkedIn or on Twitter at @Timothy_Hughes.

On this episode, Glenn Gaudet sits down with Michelle Brammer. Michelle is the Director of Marketing for GaggleAMP. She has been in the digital marketing industry for over 5 years and in marketing and advertising for 20+ years. She has led both sales and marketing teams for Fortune 100, mid-size and start-up organizations. In their discussion Glenn and Michelle explore the challenges and differences that digital marketing experts face when they are transitioning to new positions within the industry.

What You'll Learn About:

• What to expect in the interview process
• How to answer the tough questions about the ever-changing digital marketing space
• What to do when dealing with different software requirements for positions
• How to evaluate companies in the industry and how they will be adapting to the market in the future

Connect with Michell on LinkedIn.

On this episode, Glenn Gaudet sits down with Daniel Gefen. Daniel is the #1 International Bestselling author of "The Self Help Addict and founder of Gefen Media Group the most premium podcast booking agency in the world. He is also the host of the podcast Can I Pick Your Brain, which has reached over 150,000 downloads and ranked top 26 podcasts to listen to by CIO magazine. Daniel was also named the top 25 most influential influencer by Influencive. In their chat Glenn and Daniel dive into the importance of emphasizing your brand story and the significant and increasing role podcasts are playing in the digital marketing space.

What You'll Learn About:

• How vital your brand and reputation is vs. what platform you are using to promote it
• Why the marketing world is changing very rapidly
• How and where people are consuming massive amounts of content and how that can be used for your marketing advantage
• What role podcasts are playing in the digital marketing space and why you should take advantage of it NOW!
• What is selling right now and how you need to incorporate it into your message

Connect with Daniel at GefenMediaGroup.com and download his guide to being a guest on podcasts and finding the right shows at podcastguestsuccess.com.

On this episode, Glenn Gaudet sits down with Peter Prodromou. Peter is a seasoned executive leader and growth-marketer with finance, sales, and corporate workout expertise. He is an expert on the implications of reputation and responsibility on brand. Early on, Peter understood the power of social media not simply for branding but also for influencing policy and politics. In their discussion Glenn and Peter explore digital marketing from the agency point of view and Peter drills Glenn on the value of a tool like GaggleAMP and how it can truly be leveraged inside agencies and companies alike.

For AMUP Your Digital Marketing this week we pull another episode from the archives. In this gem from the vault host Glenn Gaudet sits down with Brain Basilico. Brian is an internationally recognized best-selling author and sought-after speaker on the topic of Social Networking, Relationship Marketing, and Internet Marketing for Business. With over 30 years experience with running businesses, he has a unique perspective on traditional and new marketing tools that help businesses make the most of their internet marketing efforts. He also hosts The Bacon Podcast, featuring marketing tips and tricks plus guest expert interviews. In their discussion Glenn and Brian cover a wide range of topics including social media marketing and how it relates to C-level employees.

Outbound calling; social media outreach and scheduling; PPC; SEO; trade shows, email campaigns - kinda sounds like the beginnings of a job listing for every marketers responsibility, doesn’t it? 

While that may be true, it's also the foundation of understanding the relationship between these actions in generating demand for your product and building you brand. These channels all require strategy and optimization to work in harmony with one another. But when there are so many channels that can make or break your marketing efforts, where does one even start?

In this episode of AMP Up Your Digital Marketing, we meet Vivian Gomes, Head of Global Marketing and Sales for CSS Corp, a technology services firm. His insight tackles why creativity is the genesis of marketing, and why it’s so important to start at the top to satisfy some kind of curiosity of the targeted end user.

This week on AMPUP Your Digital Marketing we highlight an episode from the AMPUP archives where host Glenn Gaudet interviews Gareth Goh. At the time of the interview Gareth was the Content Marketing Manager at InsightSquared. He now works with DataRobot as Customer Marketing Manager. Gareth hails from Boston University with a degree in Journalism, but as he saw the evolution towards content emphasis, his employment started focusing on content marketing. With a varied background in both journalism and content marketing, he is an experienced veteran of inbound marketing, SEO, and business intelligence. In this interview Glenn and Gareth discuss tips for effective content marketing in social media.

What You'll Learn About:

· Why you need to invest in marketing

· How to disseminate complicated topics

· Why you should utilize C-level business partners

· How to use GaggleAMP to extend your reach

· How to know when to grow your team

Connect with Gareth on LinkedIn.

On this episode, Glenn Gaudet sits down with Justin Shriber. Justin is Vice President of Marketing for LinkedIn Sales and Marketing solutions, where he helps buyers, sellers and marketers connect via the world's largest professional network. For the past two decades, Justin has focused on helping companies accelerate growth and profitability by delivering solutions that align marketing, sales and service with the needs of the customer. Prior to joining LinkedIn, Justin led Product, Sales and Marketing organizations at both start ups and large companies such as Siebel and Oracle. Listen in as Justin and Glenn breakdown the gap between the sales side of the business and the marketing side. Plus, they discuss how the gap can be filled to create a better process in the long run that will benefit your business.

What You'll Learn About:

· How sales and marketing are becoming more integrated on various levels

· Why marketing needs to share a common understand with sales on who the buyers are

· Why you should blend channels so you can reach audiences where they "live"

· How to handle handoffs of leads from marketing to sales

· Why internal feedback is crucial for focuses future marketing campaigns

· How to understand signal vs. noise when it comes to digital marketing

· Who is leading changes – the customer or technology

· How to approach an integration conversation involving marketing and sales

To connect with Justin on LinkedIn.

There is a lot going on in the digital marketing space day to day. It is noisy and forever changing. So, standing out amongst the crowd can be difficult but at the same time you can't always be chasing the new trends. You have to prove your unique value says Rand Fishkin. Rand is the co-founder of Moz and SparkToro. He is also author of the book Lost and Founder: A Painfully Honest Field Guide to the Startup World and a frequent keynote speaker on marketing and entrepreneurship topics around the world. On this episode of AMPUP Your Digital Marketing, host Glenn Gaudet and Rand cover a variety of topics that focus on making your brand stand out and resonate with your audience in a unique way.

What You'll Learn About:

• How to approach challenges with being innovative in the SEO space

• Why you should focus on the present rather than always trying to predict the future of digital

• Why to double down on your digital marketing efforts even when things get more difficult particularly as it relates to SEO

• How to build interest early on in your businesses digital marketing efforts to get momentum and interest

• What to focus on when it comes to digital marketing efforts if you don't have experts or even specifically a deep SEO or marketing background

• What alternatives you have such as scalable, reusable tools when simple content marketing isn't working for you

• How to provide unique value in the digital marketing space

• Why you need to become a better story teller so your brand resonates with people and they remember you

To connect with Rand and try the free tools mentioned visit sparktoro.com/tools or on Twitter @RandFish