AMPUP Your Digital Marketing

Randy Ksar is a digital and media strategist working with clients on branding and employee advocacy planning. He helps his clients develop social strategies that incorporates employee advocacy. He has been working in the industry since the 1990s where he began with building the digital brands of companies. Randy recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how companies can get their employees more involved with the branding process and thus engagement between the company and the community.

“Empowering employees with authentic content to share with their network serves as the key engagement strategy for successful engagement.”

Randy discusses authentic social media engagement with and by employees:

As a company begins to create or expand an employee advocacy program, they need to know where that fits within the company strategic plan. Also, there should be some effort to ensure that the strategy is unique and beneficial to your company brand. That is, it isn’t just doing what every other company is doing.

As you establish your employee advocacy program, remember the following:

Employees are already talking to the people in their network – even if there isn’t anything formal set up for employee advocacy.

You cannot expect to have 100% participation from your employees once you set up a formal employee advocacy program.

Create content that employees want to consume and share.

Empower employees to communicate with their network as they see fit, within company guidelines, of course. Since employees know their own networks so well, they should have the power to share their information in the best way for their network.

Social media engagement is not just about sharing content. It also includes following and participating in discussions from other community members.

Engagement is not a one-way street, from the company out but also from the community to the company – often by way of its employees.

Everyone has a personal brand and the company should encourage employees to build up their personal brand.

C.C. Chapman is a writer, photographer, and creative marketing consultant. He works on a variety of freelance projects, produces books, and teaches at Bentley University. He has been online in some capacity since 1989 and that has evolved into his current practices with modern social media tools. His focus often includes helping companies achieve their goals in the best way possible using the right tools of social media. C.C. recently joined AMP UP Your Social Media's host Glenn Gaudet to discuss how a company and its employees can become successful creative instigators through their use of social media and inspired marketing strategy. Create and consume more. Anything and everything – then figure out how it benefits your business. Success comes with a strategy based in many creative ideas. C.C. discusses becoming a creative instigator in the social media world: Tools are Secondary. Know the Purpose of Social Media Tools. Play to Your Strengths. Ideas are the Foundation for Success. Experimenting is great. Marketing is not easier because of social media. Don't be Afraid to Ask the Thoughts of Others. All in all, the ideas developed and the tools engaged should work toward the benefit of a business goal that is communicated through a solid marketing strategy.

C.C. Chapman is a writer, photographer, and creative marketing consultant. He works on a variety of freelance projects, produces books, and teaches at Bentley University. He has been online in some capacity since 1989 and that has evolved into his current practices with modern social media tools. His focus often includes helping companies achieve their goals in the best way possible using the right tools of social media. C.C. recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how a company and its employees can become successful creative instigators through their use of social media and inspired marketing strategy.

Create and consume more. Anything and everything – then figure out how it benefits your business. Success comes with a strategy based in many creative ideas.

C.C. discusses becoming a creative instigator in the social media world:

Tools are Secondary.

Know the Purpose of Social Media Tools.

Play to Your Strengths.

Ideas are the Foundation for Success.

Experimenting is great.

Marketing is not easier because of social media.

Don’t be Afraid to Ask the Thoughts of Others.

All in all, the ideas developed and the tools engaged should work toward the benefit of a business goal that is communicated through a solid marketing strategy.

Piyush Prem is a Senior Specialist on the Social Media Team at Informatica, a data management solutions company based out of India. He, and his company, are a customer of GaggleAMP. Piyush handles issues related to B2B sales through social media, PR through social media, and employee advocacy. He began his career as a market researcher working in traditional marketing but quickly realized the importance of social media in the business world. Piyush recently joined AMP UP Your Social Media's host Glenn Gaudet to discuss the power of social media and a company's transition to using social media in various regions of the world. To be successful in the business world, companies need to have a social media presence that is customized based on region and channel. Piyush discusses social media marketing in a global world: Social media marketing is becoming increasingly utilized thanks to increased personal use at alarming rates, especially by the newest generation which seems to have been born into social media. As a company establishes their social media presence, they must accept that there is a broad range of experience with social media from none to expert. Marketing is no longer about selling; Rather, it is about engagement with the customer base about the products. To overcome these barriers, you cannot rely on your corporate social media team that is based in one location with one culture and language. When you enter a region, you need to start with a clean slate for that region. As a company enters into employing social media marketing, start slow. Engage constantly so your audience remembers you.

Piyush Prem is a Senior Specialist on the Social Media Team at Informatica, a data management solutions company based out of India. He, and his company, are a customer of GaggleAMP. Piyush handles issues related to B2B sales through social media, PR through social media, and employee advocacy. He began his career as a market researcher working in traditional marketing but quickly realized the importance of social media in the business world. Piyush recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the power of social media and a company’s transition to using social media in various regions of the world.

To be successful in the business world, companies need to have a social media presence that is customized based on region and channel.

Piyush discusses social media marketing in a global world:

Social media marketing is becoming increasingly utilized thanks to increased personal use at alarming rates, especially by the newest generation which seems to have been born into social media.

As a company establishes their social media presence, they must accept that there is a broad range of experience with social media from none to expert.

Marketing is no longer about selling; Rather, it is about engagement with the customer base about the products.

To overcome these barriers, you cannot rely on your corporate social media team that is based in one location with one culture and language.

When you enter a region, you need to start with a clean slate for that region.

As a company enters into employing social media marketing, start slow.

Engage constantly so your audience remembers you.

Janet Fouts is CEO of Tatu Digital Media in Silicon Valley and is also a social media strategist, keynote speaker, trainer, and author. She started an online community in the early '90s, and she started her first social media startup in 1996. Her firm belief that social media and community go hand-in-hand has helped propel her business. Janet recently joined AMP UP Your Social Media's host Glenn Gaudet to discuss marketing automations solutions on social media. "Be mindful while you're in social. Think about who you're talking to, who you represent, and be thoughtful and considerate while you're using social. Talk to users as human beings, not targets." Janet discusses tips for using the community on social media to propel your business to the next level: Choose connections with appropriate influences. Social media doesn't work if you don't do the work. Utilize tools. Choose the right social network.

Janet Fouts is CEO of Tatu Digital Media in Silicon Valley and is also a social media strategist, keynote speaker, trainer, and author. She started an online community in the early ‘90s, and she started her first social media startup in 1996. Her firm belief that social media and community go hand-in-hand has helped propel her business. Janet recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss marketing automations solutions on social media.

“Be mindful while you’re in social. Think about who you’re talking to, who you represent, and be thoughtful and considerate while you’re using social. Talk to users as human beings, not targets.”

Janet discusses tips for using the community on social media to propel your business to the next level:

Choose connections with appropriate influences.

Social media doesn’t work if you don’t do the work.

Utilize tools.

Choose the right social network.

Shel Holtz is a communication strategist focusing primarily on internal and external communication activities at the corporate level. He is especially well-tuned to the needs of organizations in relation to employee advocacy on social media. Shel recently joined AMP UP Your Social Media's host Glenn Gaudet to discuss how companies can prepare their employees for the possibility of being trolled while participating in social media advocacy on behalf of the company. This begins with having in place a social media policy that clearly includes how to deal with trolls. Let employees safely share with enthusiasm. Don't let employers and employees get blindsided by trolls. Prepare for the possibility. Shel discusses trolls and their impact on employee advocacy practices: Make sure employees know they make the decisions about their own participation. Clearly define trolling. Train your employees on how to deal with trolls. "Training for trolls, you have to do it."

Shel Holtz is a communication strategist focusing primarily on internal and external communication activities at the corporate level. He is especially well-tuned to the needs of organizations in relation to employee advocacy on social media. Shel recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how companies can prepare their employees for the possibility of being trolled while participating in social media advocacy on behalf of the company. This begins with having in place a social media policy that clearly includes how to deal with trolls.

Let employees safely share with enthusiasm. Don’t let employers and employees get blindsided by trolls. Prepare for the possibility.

Shel discusses trolls and their impact on employee advocacy practices:

Make sure employees know they make the decisions about their own participation.

Clearly define trolling.

Train your employees on how to deal with trolls.

“Training for trolls, you have to do it.”

Michelle LeBlanc is a social media strategist focusing primarily on employee engagement for B2B within the transportation and logistics industry. She began her professional journey into social media marketing amid her day to day duties in a traditional marketing position. Ultimately, the use of social media strategies stems from connecting the stories of employees with the overarching company narrative – all with the aim of achieving brand success through increased positive engagement. Michelle recently joined AMP UP Your Social Media's host Glenn Gaudet to discuss how companies can employ social media strategies more effectively as they strive to achieve their goals. "Engage with your employees. Empower them to engage with your customers. Build your brand through social media." Michelle discusses tips for using social media engagement with employees: 1.There is a need to tie current social media presence for a brand to company goals. 2.Build the human side of an organization through content creation. 3.Think beyond the standard for employee engagement. 4.Planning is the key to social media engagement success. 5.Recognize that employees are a content gold mine.