Amtower Off-Center

By Federal News Network | Hubbard RadioBusiness Government

Amtower Off-Center episodes

November 01, 2023All things AI
This week on Amtower Off Center, host Mark Amtower is joined by Peter Erickson of MoDev, producer of the GovAI Summit.
Topics discussed include:
the current evolutionary stepping point in technology that AI, ML and LLM represent
a little historical perspective on what brought us to this point, including earlier uses of voice recognition
the emergence of AI as a tech transformational event
key players in this emerging arena
and the scope of the upcoming GovAI Summit

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
46 min
October 06, 2023Using artificial intelligence to improve contract proposals
Government proposal guru Carl Dickson joins host Mark Amtower on this week's Amtower Off Center to discuss several recent topics Dickson has written about, including:
5 Ways to use AI to Improve proposals
14 ways to determine if your proposal is any good
How branding can hurt your proposals
10 things the customer might choose to do instead of accepting your offer.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
40 min
September 25, 2023Hard Talk: Confessions of an Accidental Marketing and Communications Professional
This week on Amtower Off Center, host Mark Amtower is joined by Eileen Rivera, Federal MarCom leader and the author of Hard Talk: Confessions of an Accidental Marketing and Communications Professional.
Topics discussed include:
Why did you write Hard Talk?
Who is the audience
Dealing with unexpected situations that can impact a company's reputation
Lessons learned from the front lines of MarCom in the government market
Advice for would-be authors
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
43 min
August 30, 2023Branding & marketing in GovCon
This week on Amtower Off Center, host Mark Amtower is joined by fellow GovCon consultant Mike LeJeune ofRSM Federal for a wide ranging discussion on branding and marketing in GovCon.
Topics include:
Defining your market niche
Being able to enunciate your market position in 90 seconds or less
Why your capabilities statement is not etched in stone
The power of social media in GovCon
Staying on the radar
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
44 min
August 14, 2023Trends in the government market
This week on Amtower Off Center, host Mark Amtower is joined by Kevin Plexico, senior vice president of Information Solutions at Deltek, to discuss the latest Clarity Study.
Clarity is Deltek's annual study on trends and contractors perspectives of the government market.
Topics discussed include:
Companies attitudes and mindsets toward the government market
How this impacts their various internal functional areas
The differences in government spending of=ver the past few years
How DEI is impacting the market
Potential changes in the 8(a) program
The large opportunities, Alliant 3, OASIS+, SEWP VI and other large contracts impacting the flow of business opportunities

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
44 min
August 05, 2023The Visible Expert Revolution
This week on Amtower Off Center, host Mark Amtower is joined by Lee Frederiksen of Hinge Marketing to discuss Lee's new book, The Visible Expert Revolution.
Topics discussed include:
What is a visible expert
The value of visible experts to a company
Steps to become a visible expert
Five styles of visible experts
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
44 min
July 22, 2023Marketing strategies to boost small businesses
This week on Amtower Off Center, host Mark Amtower is joined by business strategy advisor Shirley Collier of Scale2Market.
Topics revolved around strategies for small business growth, including:
understanding and controlling how your company is perceived in the market
using data to assess market demand for what you do
differentiating and carving out a niche
focusing your limited resources for the best ROI
reevaluating annually to determine if you need to pivot to grow
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
43 min
June 26, 2023A discussion of the current GovCon landscape
This week on Amtower Off Center, host Mark Amtower is joined by contracts guru Larry Allen, to discuss the current GovCon landscape.
Topics include:
Three GSA audit issues to watch out for
End of FY spending and the possibility of a shutdown at the beginning of FY 24
GSA OASIS+ RFP hitting the street and Alliant 3 RFP due out in Q1 24
Is POLARIS dead?
Will SEWP VII expand in scope?
Q4 marketing and outreach to ensure your pipeline stays full.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
44 min
April 25, 2023 An expert's take on ChatGPT
Digital marketing pioneer and Evalueserve Vice President Geoff Livingston, joins host Mark Amtower on this week's Amtower Off Center to discuss artificial intelligence and ChatGPT.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
43 min
April 25, 2023 All things Zero Trust
Hansang Bae, Public Sector chief technologist for Zscaler, joins host Mark Amtower on this week's Amtower Off Center to discuss zero trust, and why its adoption has been so slow.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
42 min

About Amtower Off-Center

From the publisher's feed

Hosted by nationally-known speaker and consultant Mark Amtower, Amtower Off-Center highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Every…