Amy Bucher and Geoff Alday unpack how they’re integrating their behavioural and product design practices, the ethical considerations of applying behavioural design to AI, and how designers can apply the COM-B model to change user behaviour.

Highlights include:

⭐ How is designing for behaviour change different to other forms of design?

======

Who is Amy Bucher?

Amy is the Chief Behaviour Officer at Lirio, makers of the world-leading behaviour change AI platform that unites behavioural science with artificial intelligence. 

Before joining Lirio, Amy was the Vice President of Behaviour Change Design at Mad*Pow. 

Amy is also the author of “Engaged: Designing for Behaviour Change”, published in 2020 by Rosenfeld Media. 

- - -

Who is Geoff Alday?

Geoff also works at Lirio, where he is the Director of Product Design.

Before Lirio, Geoff was the Director of Product Design at Ruby, a financial services startup, and at Watershed, a learning analytics platform. He was also Product Design Lead at Emma, the well-known email marketing and automation platform. 

======

Find Amy here:

LinkedIn: https://www.linkedin.com/in/amybucher/

Find Geoff here:

LinkedIn: https://www.linkedin.com/in/geoffalday/

And Lirio:

LinkedIn: https://www.linkedin.com/company/lirio/

======

Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).

Follow us on our other social channels for more great Brave UX content!

YouTube: https://www.youtube.com/TheSpaceInBetween/

======

Hosted by Brendan Jarvis:

LinkedIn: https://www.linkedin.com/in/brendanjarvis/