E367: Keywords within striking distance. Here's how to increase your rankings for them.

Look for keywords at the bottom of page one or the top of page two of the SERPs (search engine results pages).

See which pages are ranking for these keywords.

Expand your sections in these pages.

Write more.

Go as in-depth as is necessary on these keywords within that page.

You don't have to add an essay's worth, but a few paragraphs.

If you're not directly using the keyword, make sure you use it.

Proofread. Always proofread.

Then submit your changes to Google Search Console.

For more: The 20% of SEO that matters - https://edwardsturm.com/articles/pareto-seo/

00:00 Using Google Search Console for Keyword Insights 00:13 Keywords Within Striking Distance 00:21 Expanding Content for Better Rankings 00:28 Example: Targeting 'Podcast History' Keyword 00:37 Steps to Optimize Content 00:55 Why This Works 01:21 Recording from the Airport 01:57 Final Thoughts

#seo #searchengineoptimization #digitalmarketing #inboundmarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/