Loved doing this 1:1 interview right before my keynote at Brand Minds Asia. We jumped into what my views on the future of advertising are, focusing on some of the pain points of the present- that so much money is being diverted to traditional reach that isn't where the current state of attention is, and why "case studies" and "market studies" aren't always as accurate as they claim to me. Check this one out, it's great :)