Even though this interview is a few years old, the points we touch on mean that it's still massively accurate. First off, social listening and discovering where you can jump into conversations is just as important as blasting out content - it helps let you know what kind of content to be producing, gives you tons of info about your customer base and influences where your target demo should be. Twitter is a HUGELY important platform for this. I also touch on being first on emerging platforms, and why it's almost always in your best interest to get on them as fast as possible. Hope this one brings you a ton of value !!