<p>The digital advertising industry has been too focused on data perfection, according to Analytic Partners CEO Nancy Smith. But as data disappears due to signal loss, brands have an opportunity to regroup around “commercial analytics,” a different measurement approach focused on driving outcomes with less user-focused data.</p>

The digital advertising industry has been too focused on data perfection, according to Analytic Partners CEO Nancy Smith. But as data disappears due to signal loss, brands have an opportunity to regroup around “commercial analytics,” a different measurement approach focused on driving outcomes with less user-focused data.

Analytic Partners’ Nancy Smith On Why It’s Time To Give Up On  Data Perfection

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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Analytic Partners’ Nancy Smith On Why It’s Time To Give Up On Data Perfection

Analytic Partners’ Nancy Smith On Why It’s Time To Give Up On Data Perfection

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