AnalyticsToday Podcast

Digital landscape is changing rapidly and it creates new challenges for the business to deliver the right customer experience while keeping privacy and governance in check. In this episode we have Rob Clarke the founder of digital experience platform Strala and now VP of Product at ObservePoint. We will have some exciting conversation about the following:

What was the rational behind founding Strala, a customer experience measurement platform?

How has digital experience evolved in the last 10 years?

What is the future of digital customer experience?

What is lacking in the Adobe's or Salesforce of the world when it comes to customer experience measurement?

User privacy is now a buzz word and speaking from experience most organizations take it lightly just to satisfy the GDPR, CCPA and similar laws. How should a data analyst or marketer approach user privacy?

Why is it important to capture every customer touchpoint when performing an audit and how do you get around the privacy issues when capturing the data?

What advice should we give marketers and experience managers today who are trying to improve customer experience and market product and services?

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First of its kind, this show although not a legal advice is an opportunity to hear directly form data privacy expert and an attorney Alan Chapell. Alan is not only an attorney but also a song writer and singer. Here is what we cover in this show:

Lawyer by trade and a singer/songwriter at the same time. Alan shares his motivation, inspiration and a unique career journey.
What are the legal implications of the change in data privacy landscape?
How to split roles and responsibilities across privacy teams?
In today’s challenging environment, how can a brand Increase transparency and communicate privacy information to consumers? 
Non legal advice on how to get out and stay out of data privacy troubles. (Please consult your attorney as this podcast is for entertainment purpose only and non a legal advice)
How businesses must plan for a possible acquisition or merger?

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In this show, we had opportunity to discuss the issues experienced by sales and marketing organizations in the GDPR age. Tim Baird was able to dissect the exact challenges and opportunities experienced by data privacy companies and sales organization. Here is what we cover:

What is the hardest part of selling a data privacy management platform to the businesses?
How does the Observepoint play a role in reducing the GDPR impact?
What is the key difference between a data privacy monitoring solution vs a consent management platform?
What types of challenges or questions do you come across from customers when trying to sell data privacy solutions?
What are the key differences in the perception of privacy and data management between EMEA and the rest of the world? 
How can a data and technology sales leader try to resolve these differences?
Most data privacy issues arise from sales and marketing trying to leverage the Pii data. Being a sales
leader of a data privacy technology how can a privacy leader overcome this?

ITunes: bit.ly/analyticstoday
https://www.analyticstodaypodcast.com

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Once in a lifetime you get to interview one of the top startup accelerators of our times. In this show, we have Steve Hoffman (Captain Hoff) as our guest and we left no chance to miss out the opportunity in exacting value for our listeners. Steve is a founder of startup accelerator firm called Founders space that has presence is more than 50 countries. If you are a startup or thinking to launch one then you cannot afford to miss this episode. Here is what we cover in this show:

Steve's phenomenal career journey as a game developer, founder of multiple series startups and eventually founding the startup accelerator that is helping thousands of startups worldwide.
What is Founders Space and is it different from other startup accelerators?
How do you factor in the slowdown due to issues such as pandemic, political crisis and depleting resources?
How to find out the real reason to launch a startup so you can enjoy what you do while making money?
How to do a foolproof startup launch on a bootstrap budget?
What is the one common theme across failed startups? How to avoid this trap?
What type of startup should you apply for a job? Pre-funding, Series A,B,C?

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Data is increasing at the speed of light and organizations are experiencing new challenges to manage data and technology. Inconsistencies and inaccuracies in data creates credibility issues for the leadership and data managers. 

In this show, we have Mike Fong who is a solution engineer at Observe Point. Mike will share how ObservePoint can help solve data problems using technology and tag management platform. 

ObservePoint gives data professionals confidence in their data and insights by: 

• Automatically auditing your data collection for errors across your whole website
• Testing your most important pages and user paths for functionality and accurate data collection
• Alerting you immediately when something goes wrong 
• Tracking your data quality and QA progress over time 

You can learn more about ObservicePoint at www.observepoint.com/analyticstoday 

www.analyticstodaypodcast.com
https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732

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People are the most important part of any organization. Sometimes, corporations are too focused on standard HR procedures and they lose key people insights leading to attrition, disengagement and layoffs. Ian Cook who is the leader of people analytics at Visier provides a refreshing alternative. In this information rich show, Jeremy and Sameer extract knowledgeable insights from Ian on how he runs his people analytics  organizations. Here is a quick overview of what you will discover:

What is People Analytics and how it is different from HR?
What are some of the challenges experienced by people leaders today and how to overcome them?
How companies can transform from being a People Operations to People Insights?
How Covid-19 has impacted the people analytics and what steps leaders can take to mitigate the impact?

You can visit us on www.analyticstodaypodcast.com

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With 2020 behind us, the world is now ready to transform personally and digital as well. Did your organization jumped the digital transformation ship due to Covid-19 only to find lower benefits than promise? You are not the only one. There are still millions of businesses that were forced to go digital without a plan or strategy.

In this show, we will dissect on how to capture value from your digital transformation initiatives strategically and tactically. Join us as we review 5 keys to increase the value of your digital initiatives and provide you gold nuggets to apply to your business.

Support the show

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Ti's the time of the year when Jeremy and I provide our predictions and trends for the new year. 2020 has been a crazy year for this planet and an amazing year for digital transformation. In this show, we will review our 2020 predictions and then share our insights on 2021 trends and what should we expect. Here is the list of the trends we will cover in this show:

1.      Digital operations platforms (DOP) will replace ERP systems

2.       Digital transformation will evolve from buzz word to reality

3.       Messenger consolidation will expedite.

4.       Buy button will be placed everywhere. Amazon will face fierce competition

5.       Remote working adoption will accelerate employee privacy requirements and increase insider threats

6.       Influencer marketing will grow rapidly.

7.       VR Platforms marketing will be on the rise

8.       Workplace automation is here to stay

9.       Data cleansing will be automated

10.   Cloud domination will take center stage

11.   Live events adoption will increase across social platforms

Leave us your feedback and have a happy and healthy new year.
https://www.analyticstodaypodcast.com

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According to latest TrafficGuard study, digital advertisers will waste $100M over the next 5 years. Interestingly, only 10% of all the advertising efforts produce results while businesses continue to invests billions in advertising. In this show, we had an opportunity to interview Dr. Michael Cohen who is the Chief Data and Tech officer at Marketing Evolution.

Dr. Cohen and his company have specialized in creating solutions for digital organization to reduce wasted ad spend. Here are the insights you will uncover during this content rich show:

Discover hard to find relationships between marketing channels
Learn the exact type of analytics required to reduce spend
Uncover the concept of Flexible Marketing and how it can be a game changer for modern marketing organizations
How to develop a granular media plan?
What is the ideal media mix strategy in the uncertain market?
How data privacy is impacting marketers and digital leaders?

Reach out and leave your feedback on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732

Visit us on www.analyticstodaypodcast.com

Support the show

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In this show, we had the privilege to interview the best selling author of multiple books Robert Glazer. Bob, as he likes to call himself is a fascitinating leader, author and inspirational speaker who has touched multiple lives. In my view, this is one of the best shows we have even done if not the best. It's filled with gold nuggets for professionals from all walks of life. Here is what's included:

• How Bob went from being an analyst to a best selling author and CEO/founder of Acceleration partner?
• The secret to converting your passion into a book.
• The exact steps you can take to be successful when you are just getting started or if you are stuck.
• How a book can serve as a promotion tool and how to write one in less than 6 months?
• The most impactful way to overcome challenges presented by Covid19.
• A proven formula to improve how you do everything. Hint: Bob shares his life changing phrase.
• 3 ideas to elevate your spiritual, physical and emotional well being.

Don't miss this show and share your feedback at www.analyticstodaypodcast.com

Support the show

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