Ted Upton is the founder and CEO of Cheeky Fishing, a brand known for its high-performance fly reels and commitment to innovation in the angling industry. An avid fly fisher and entrepreneur, Ted combines his passion for the sport with a dedication to creating durable, functional gear designed to elevate the fishing experience. Ted's mission extends beyond products, fostering a sense of community through events like the Cheeky Schoolie Tournament, which promotes conservation and camaraderie among anglers. In this episode of Anchored, we discuss how Cheeky got its start and take a closer look at what’s really in a fly reel.

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