In this episode, Lauren and Josh break down YouTube's push for Emmy validation and whether creators actually need traditional Hollywood awards. Plus, they explore Netflix's new strategy to compete with YouTube by partnering with digital publishers, and Tubefilter's Sam Gutelle joins the show to discuss the massive battle for the upcoming FIFA World Cup broadcast rights.

00:00 Intro & Mariska Hargitay

01:44 Will Creators Ever Win Emmys?

02:31 Subway Takes Gets Nominated

05:47 YouTube's Push for TV Ad Dollars

08:32 The First YouTubers to Win Emmys

10:43 Netflix's Deals with Digital Publishers

12:46 Is Netflix Building an "Anti-YouTube"?

16:15 Netflix vs. YouTube: The Watch Time War

19:31 Sam Gutelle on World Cup Broadcast Rights

22:25 Why YouTube Wants Global Soccer

25:07 Improving the Live Sports Viewer Experience

26:24 Outro

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge:

https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner:

https://www.linkedin.com/in/adamonbrand