This week on The Iconic Podcast, I’m joined by an absolute powerhouse, Andrea Crowder—CEO, visionary, and the incredible mind behind More Alive. But beyond her brilliance in business, Andrea has become a fast friend and one of the most impactful voices in my world.

In this deeply insightful episode, we talk about pleasure over pressure—a philosophy that Andrea has embodied in her own life and business. She shares how making the decision to no longer take a penny from pressure and instead operate from pleasure skyrocketed her business by 300% in just 12 months. We break down what it really means to create a business that feels energy-rich, expansive, and deeply fulfilling rather than one built on hustle, force, and fear.

On Today’s Episode:

• The moment Andrea decided to stop building her business from pressure and how it changed everything
• Why the fastest way to scale is by eliminating stress and operating from pleasure
• The difference between hunger and starvation in business—and how to move from scarcity to sustainable growth
• How to make decisions from an energy-rich place and why your intuition plays a critical role
• Navigating challenging clients—how to discern between misalignment vs. an opportunity for leadership growth
• Why truth creates authority and how authenticity, not hype, builds lasting success
• The importance of weeding the garden—removing what no longer serves you to create space for aligned success

Andrea also drops some powerful wisdom on why suffering has been glorified in the online business world—and how to shift out of that paradigm to create real, sustainable, and deeply fulfilling success.

If you’ve ever felt the weight of proving yourself, hustling harder, or chasing success at the cost of your well-being, this episode is your permission slip to do things differently.

🔗 Connect with Andrea Crowder

• Instagram: @love_andreacrowder
• More Alive: www.andreacrowder.com

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co