Takeaways

• Sam's background in coffee started with Dunkin' Donuts and coffee milk.
• Her first job in coffee was with coffee extracts.
• Marketing in coffee involves a variety of tasks and events.
• The coffee industry is heavily influenced by the people involved.
• Navigating market changes can be challenging for marketing efforts.
• Sam values the willingness of others to share knowledge in the coffee community.
• Covoya aims to be more present in the market and at events.
• The importance of storytelling in marketing coffee products.
• Sam enjoys a simple life filled with family and cooking.
• Having pets adds joy and comfort to her home life.

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