Takeaways

• Blending aims to create a coffee better than its individual components.
• Creating iconic blends is essential for brand identity.
• Marketing cannot compensate for poor blending practices.
• Consistency in blends fosters customer loyalty.
• Simplicity in coffee offerings can be more effective than complexity.
• Managing a limited number of offerings can enhance brand focus.
• Blending for price point is a critical consideration for roasters.

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Geletka Plus, Covoya's Creative Agency

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Takeaways

• 2025 was marked by unprecedented challenges in the coffee industry.
• Tariffs significantly impacted the cost structure for importers and roasters.
• The inverted market created disincentives to hold inventory.
• Financial strain affected even the largest players in the coffee sector.
• Current market trends indicate a potential recovery with more coffee availability.
• Adaptability and quick reactions are crucial for survival in the coffee business.
• New Year's resolutions should focus on improving accounts receivable management.
• Understanding market dynamics is essential for making informed business decisions.
• The importance of taking breaks and unplugging from the business was highlighted.
• The conversation emphasized the need for continuous learning and adaptation.

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Takeaways

• Costa Rica's commercial coffee history dates back to the 1830s.
• Producers initially struggled to find markets for their coffee.
• Direct trade routes were established by shipping entrepreneur William Le Lacheur.
• Costa Rican coffee was often exported through Chile to Europe.
• The lack of infrastructure hindered coffee distribution in early years.
• William Le Lacheur played a crucial role in connecting Costa Rican coffee to England.
• Costa Rican coffee producers were determined to improve their market situation.
• The legacy of Costa Rican coffee includes advancements in processing technology.
• Costa Rican coffee was recognized for its quality even before the specialty coffee movement.
• The determination of coffee producers has shaped the industry's evolution in Costa Rica.

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The Social Clip

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Takeaways

• Coffee forecasts are essentially opinions based on various data points.
• Mother nature plays a significant role in coffee production outcomes.
• Forecasts can vary widely and are often influenced by market sentiment.
• Understanding the factors behind forecasts is crucial for industry stakeholders.
• The coffee market is sensitive to changes in production estimates.
• Export trends from major coffee-producing countries impact global supply.
• Consumption patterns in countries like Brazil are changing significantly.
• Forecasts are not static and should be revisited regularly.
• Market prices are influenced by the balance of supply and demand.
• The coffee industry relies on a mix of scientific data and anecdotal evidence.

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"The last of the coffee-carrying sailing vessels to reach the United States was the bark Padang, which arrived in New York on Christmas day, 1914." -WH Ukers

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Takeaways

• Processing is crucial for flavor development in coffee.
• Historical context shows the evolution of coffee processing methods.
• Washed and natural processing methods yield different flavor profiles.
• The rise of semi-washed and honey processes reflects innovation in coffee.
• Costa Rica has played a pivotal role in coffee processing advancements.
• Consumer preferences influence the popularity of processing methods.
• Anaerobic and co-fermented coffees are gaining traction in specialty coffee.
• Digestive processing.

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Takeaways

• Dave Zachary is the controller at Covoya Specialty Coffee.
• Dave enjoys numbers and has a background in business analysis.
• The team at Covoya embraces challenges together.
• Memorable moments include moving to a new office and implementing a new ERP system.
• Team dynamics are lively and collaborative at Covoya.
• Dave emphasizes the importance of passion in the coffee industry.
• The culture at Covoya is non-corporate and supportive.

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Takeaways

• Robusta was once considered the enemy of specialty coffee.
• The stigma against Robusta was deeply emotional and personal.
• Not all Robusta is of low quality; it varies significantly.
• Robusta's global production share has increased dramatically.
• Robusta plays a crucial role in meeting coffee demand.
• Robusta was first cultivated commercially in the late 19th century.
• Robusta's reputation has improved due to quality advancements.
• The rise of instant coffee helped Robusta gain acceptance.
• Climate change poses a threat to coffee supply.
• It's time to reconsider Robusta's role in the coffee industry.

Written Blog: Life and Times of Robusta

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"All that this report does is tell them, are they long or are they short? If they're long, they are hoping or betting that the prices will go up. And if they're short, they're hoping or betting that the price will go down. And so what we do then is look at these different types of participants in the market and the report tells us if they are long or if they're short. And it tells us if that position has changed from the prior report. Because if a change, a significant change,  like either less long or less short or going from net long to net short, it would be an indication of a change in sentiment. So this segment of the market now believes that prices will go up or this segment of the market now believes that prices will go down. Does that mean they will go up or down? No. It does not. But it's important for you to know and helpful for you to know if the people who basically make their living  looking at the market and have skin in the game."

Commodity Futures Trading Commission

COT Chart for Coffee from Barchart.com

Market-Bulls.com

Tradingster.com

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