Covoya Coffee Podcasting Network

By Covoya Coffee Podcasting Network, Executive Producer Mike FergusonBusiness Entrepreneurship History Management

Covoya Coffee Podcasting Network episodes

March 24 Straight Up | Introducing Sam, Angela, and Liesa Ep. 1
Among other things, the conversation includes:
Liesa's job at Covoya.
A Throwdown in Bristol.
Market Machinations.
A little Starbucks and Peets history.
Rob's dad jokes.
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34 min
March 17Another Cup | Angela and Brit Talk About Cafe Delas Women in Coffee Ep. 21
Takeaways
The Cafe Delas program empowers women coffee producers.

It started in 2018 and has grown significantly since.

The program ensures traceability back to women producers.

Women face social equity challenges in coffee production.

Networking and support are key components of the program.

Mobile cupping units help rural producers access markets.

Workshops build confidence and skills among women producers.

The program adapts to local needs and challenges.

Chickens provide additional income and nutrition for families.

Community support is essential for the success of women producers.

Cafe Delas
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33 min
March 12Coffee Memo | Rob Talks War, Brazilian Real, Tariffs Ep. 15
Topics Include
Suez Canal

Currency fluctuations, especially the Brazilian real and US dollar

Brazilian domestic policy and its effect on coffee exports

Market volatility driven by geopolitical and logistical factors

Tariff refunds
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15 min
March 03 Coffee Memo | Rob's Daily Dashboard Ep. 14
Chapters
01:22 Rob's Morning Coffee and Brain Activation Routine
02:11 First Data Source: Market Screen and Live Feed
03:16 Using Charts for Market Sentiment and Direction
04:45 Monitoring Overnight Market Changes and Pending Grading
05:50 Reading the Crop Report and COT Data for Market Sentiment
06:06 Email and News Digest as Market Indicators
07:06 Skimming Reports and Managing Information Overload
08:21 Using Alerts and External News for Market Fundamentals
09:15 The Value of Bloomberg and Objective Reporting
10:20 Talking to Peers for Perspective and Avoiding Echo Chambers
11:23 Current Events: Tariffs and Legal Decisions Impacting Trade
12:46 Market Outlook: Supply, Demand, and Price Trends
14:25 Brazil Crop Outlook and Producer Strategies
15:08 Market Volatility and Future Contract Expectations
16:11 Upcoming Live Podcast Event in San Diego

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18 min
February 17Extra Shot | Describing Coffee to Coffee Drinkers Ep. 15
Takeaways
Specialty coffee is a highly differentiated product.
Consumer preferences significantly influence coffee marketing strategies.
Words like 'rich' and 'smooth' resonate with coffee drinkers.
Flavor notes serve a practical purpose in the coffee buying process.
The NCA survey provides valuable insights into consumer behavior.
Coffee drinkers may not align with industry-specific flavor descriptors.
A balance of vague and specific terms can attract a wider audience.
Sweet notes should be prioritized in flavor descriptions.
Understanding consumer perspectives is crucial for effective marketing.
Coffee tasting language should evolve to meet consumer needs.
The Written Blog
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13 min
February 11The Exchange | Looking Back at 2025 Ep. 48
Takeaways
2025 was a challenging year for the coffee industry.
Market volatility led to unprecedented price fluctuations.
Tariffs significantly impacted coffee imports and pricing.
Small roasters faced immense pressure due to high costs.
Unionization efforts are gaining traction in the coffee sector.
Women in coffee are making significant strides in leadership roles.
The specialty coffee market is evolving with consumer preferences.
The importance of supporting smallholder producers is critical.
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1 hr 5 min
February 06Coffee Memo | Rob Talks About the Market Moving Ep. 13
Takeaways
February is the busiest month for coffee buyers.
Current market prices are experiencing a steep decline.
The gap between current and future coffee prices is narrowing.
Brazil's coffee crop forecast looks promising this year.
Coffee stocks are slowly increasing, but still below optimal levels.
Brazil's coffee consumption fell by 2.5% last year.
No significant news from the White House meeting is a positive sign.
Market dynamics can change rapidly, impacting prices.
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14 min
January 20The Ex-Files | Blending and Blend Theory Ep. 7
Takeaways
Blending aims to create a coffee better than its individual components.
Creating iconic blends is essential for brand identity.
Marketing cannot compensate for poor blending practices.
Consistency in blends fosters customer loyalty.
Simplicity in coffee offerings can be more effective than complexity.
Managing a limited number of offerings can enhance brand focus.
Blending for price point is a critical consideration for roasters.
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54 min
January 16 Ristretto | John and Nancy from Creative Agency G+ Ep. 13

Geletka Plus, Covoya's Creative Agency
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11 min
January 13Coffee Memo | Rob Talks 2025 Ep. 12
Takeaways
2025 was marked by unprecedented challenges in the coffee industry.
Tariffs significantly impacted the cost structure for importers and roasters.
The inverted market created disincentives to hold inventory.
Financial strain affected even the largest players in the coffee sector.
Current market trends indicate a potential recovery with more coffee availability.
Adaptability and quick reactions are crucial for survival in the coffee business.
New Year's resolutions should focus on improving accounts receivable management.
Understanding market dynamics is essential for making informed business decisions.
The importance of taking breaks and unplugging from the business was highlighted.
The conversation emphasized the need for continuous learning and adaptation.
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28 min