On this week’s episode of The Boxoffice Podcast, hosts Rebecca Pahle and Shawn Robbins deliver the box office performance of Ant-Man and The Wasp: Quantumania on its opening weekend and the films premiering this weekend. In the feature segment, Daniel Loria speaks with Wanda Giehart, the Global Chief Marketing & Content Officer at Cinemark. They talk about the theater chain’s rebranding efforts, enhanced customer experience, and their focus on immersive in-theater concession services.

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Episode Resources:

• Cinemark

What to Listen For

• 00:00 Intro
• 01:53 Ant-Man and The Wasp: Quantumania debut week
• 04:37 Cocaine Bear premiere
• 06:14 Prediction for Ant-Man’s second weekend
• 08:33 Films to debut this weekend
• 13:31 Changes in the industry 
• 17:00 Understanding customer needs
• 19:23 Provide super immersive experience
• 22:43 Rebranding and experience upgrade
• 24:34 Making it as frictionless as possible
• 27:16 Main focus in the entertainment factor
• 29:00 Where is Front Row Joe?
• 29:59 Immersive food and beverage