The Derek Loudermilk Show

AOA 026 | Bruce Kasanoff | Ghostwriter


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"Fears and dreams exist in the same place" - Bruce Kasanoff

Happy New Year! Welcome to the first Art of Adventure episode of 2015! I'm grateful for all the support for the show in 2014, thank you for helping us to the top of the iTunes New and Noteworthy section, and into the top 10 Self-Help podcasts overall! I'll be working hard to bring you 100 episodes with leading experts, deep thinkers, and adventurous entrepreneurs in 2015!

Iâ€m so thrilled to have Bruce Kasanoff as the guest for this episode! He is a ghostwriter for entrepreneurs and CEOs, as well as publishing his own writing in Forbes and on LinkedIn. Bruce authored the top LinkedIn article of 2013, and he has written several books, including How to Self-Promote without Being a Jerk. Bruce has been called one of the top 50 most influential people in marketing and business today by The Chartered Institute of Marketing. He has Raised or helped raise $20 million for start-up and entrepreneurial ventures. Bruce also donates his time each weekend of the winter up at the ski mountain to coach 6-8 year old skiers!

In this episode Bruce shares his interesting journey to becoming a ghostwriter, and we get into some nitty gritty details about communicating ideas clearly, and how to do well in business by doing good. So if you are an entrepreneur or communicator, this is the episode for you!



What you will learn in this episode:

-What is fear and how to handle it?

-How Bruce became a ghostwriter

-How to craft your message

-The importance of empathy

-How to connect ideas

-How to finish something instead of jumping around

-How to collaborate with people with complimentary (opposite) strengths

Mentioned in this episode:

He's the only Bruce Kasanoff on the internet! Kasanoff.com

Bruce's LinkedIn profile

Bruce's writing at Forbes

Bruce's company - Now Possible

Bruce's Books:

How to Self-Promote without Being a Jerk

Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them

Making It Personal: How To Profit From Personalization Without Invading Privacy

Birdman the movie

Effective presentations Rexi Media

Thank you Bruce Kasanoff!

If you enjoyed this session of The Art of Adventure Podcast, let Bruce know by clicking on the link below and sending him a quick shout out on Twitter:

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