Learn from results-based CEO-focused Tom Reddaway on another episode of Apex Unleashed.
In this episode, Damian talks with Tom about building a successful and scalable business. They also talk about marketing versus advertising, becoming a mentor, dealing with workplace conflict among other topics that any entrepreneur should hear.
Tom comes from a background in tech, real estate, startups, and advertising. He's successfully started & sold multiple businesses, raised venture capital funding, and lived and worked throughout Australia, Europe & Hong Kong.
Put simply, Tom is a very clear-cut, results-oriented shooter. He doesn't like 'fluffy' marketing and fake promises, and hence,
all of Get Listings packages are KPI based.
For more information on our guest, please visit:
Instagram: https://www.instagram.com/tomreddaway/?hl=en
Facebook: https://www.facebook.com/thomasreddaway
LinkedIn: https://www.linkedin.com/in/tom-reddaway-144920aa/
Website: https://www.getlistings.com.au/
0:00:00 Preview
0:00:33 Introduction
0:02:10 How Tom’s success began
0:04:37 Marketing vs Advertising
0:07:17 How long did it take for Tom to start a business
0:08:43 Why scaling scares people
0:11:16 Tom's thoughts on being a mentor
0:14:28 Hacking yourself to success
0:16:15 Why is advertising better than marketing
0:19:21 What separates you from your competitors
0:21:35 The biggest problem in humanity
0:22:19 Tom's favorite books and Youtube channels
0:25:07 Tom's passion projects
0:28:24 How to make a great ad
0:30:08 Creating systems for the business
0:33:00 Dealing with workplace conflict
0:35:30 Focusing on the controllable things
0:37:54 How to reach out to Tom
0:39:47 Outro