Marc Rowan founding partner of Apollo Management one of the world’s largest private equity investment firms makes it sound simple: Stick to the fundamentals -- that is buy a good business at a low price -- and you ultimately will see returns. Of course identifying those businesses is the challenge. Rowan who was in mergers and acquisitions at Drexel Burnham Lambert before starting Apollo spoke with Knowledge at Wharton about how Apollo makes investment decisions the challenges private equity faces in the coming months the recent insider trading scandals and what he looks for in new hires.

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