When we talk about branding in higher ed, are we considering the differences between brand differentiation and personality? Kristin Van Dorn has studied branding in higher ed for years and has a few thoughts. Bravery Media can help you with all manner of brand research.

Web design projects in higher education should never start before content has been firmed up. Joel and Kristin from Bravery dive into the reasons why in this podcast episode.

How do agencies approach designing a higher ed website? Joel and Kristin break down Bravery’s approach to homepage content strategy. This is the first in a series covering the strategies that higher ed web agency apply in designing a new university website.

Sometimes working with an agency long term provides better value than hiring full time employees to support your website.

Bravery released the results of their Higher Ed Web Strategy Trends survey and now it’s time to dig into the results.

Connect with us on LinkedIn: Joel / Kristin / Bravery

Read the full survey results.

Intranets and portals are a constant point of discussion in higher ed, but they’re generally pretty bad. Joel Goodman has the fix, though.

Find us on LinkedIn — Joel Goodman / Kristin Van Dorn / Bravery Media

Joel Goodman and Kristin Van Dorn discuss what happens when a university’s marketing messages conflict with the reality of their campus, operations, and website content.

Joel and Kristin discuss the challenges and issues that universities face when it comes to paid media and having an outdated website.

Kristin Van Dorn and Joel Goodman believe that Higher Ed Marketers are over-relying on third-party landing pages.

Let’s revisit the importance of your institution’s website, shall we?