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Appendix B
Appendix B episodes
- Brand Differentiation vs Personality
When we talk about branding in higher ed, are we considering the differences between brand differentiation and personality? Kristin Van Dorn has studied branding in higher ed for years and has a few thoughts. Bravery Media can help you with all manner of brand research.
11 min - Design Should Follow Content
Web design projects in higher education should never start before content has been firmed up. Joel and Kristin from Bravery dive into the reasons why in this podcast episode.
Request a Benchmark performance report from Bravery Media.9 min - How to design a higher ed homepage
How do agencies approach designing a higher ed website? Joel and Kristin break down Bravery’s approach to homepage content strategy. This is the first in a series covering the strategies that higher ed web agency apply in designing a new university website.
Subscribe to Higher Ed Hot Takes / Get your Benchmark Web Performance report13 min - Cost, Value, and Vendor Relationships
Sometimes working with an agency long term provides better value than hiring full time employees to support your website.
Connect with us on LinkedIn: Joel / Kristin12 min - Higher Ed Web Strategy Trends Survey Results
Bravery released the results of their Higher Ed Web Strategy Trends survey and now it’s time to dig into the results.
Connect with us on LinkedIn: Joel / Kristin / Bravery
Read the full survey results.
12 min - The Trouble With Intranets
Intranets and portals are a constant point of discussion in higher ed, but they’re generally pretty bad. Joel Goodman has the fix, though.
Find us on LinkedIn — Joel Goodman / Kristin Van Dorn / Bravery Media
16 min - When Reality Fights Marketing
Joel Goodman and Kristin Van Dorn discuss what happens when a university’s marketing messages conflict with the reality of their campus, operations, and website content.
Find us on LinkedIn / Joel / Kristin / Subscribe to Higher Ed Hot Takes9 min - How Outdated College Websites Erode Trust
Joel and Kristin discuss the challenges and issues that universities face when it comes to paid media and having an outdated website.
Subscribe to Bravery’s Newsletter / Follow Kristin / Follow Joel12 min - The Truth About Landing Pages in Higher Education
Kristin Van Dorn and Joel Goodman believe that Higher Ed Marketers are over-relying on third-party landing pages.
There’s an inherent disconnect between landing pages and the main institutional website, and it negatively affects both user experience and conversion. What can be done?Subscribe to Bravery’s Newsletter / Follow Kristin / Follow Joel / Get early access to SpeedyU11 min - Websites are an institution's best friend
Let’s revisit the importance of your institution’s website, shall we?
Cause sure, paid advertising, viewbooks, recruitment events, etc., can all be wonderfully effective, but if prospective students can’t figure out how to navigate your website, what was it all for? Stop underestimating the significance of websites.Subscribe to Bravery’s Newsletter / Follow Kristin / Follow Joel / Get early access to SpeedyU12 min
About Appendix B
From the publisher's feed
The team at Bravery Media tackle the biggest topics in higher ed marketing, offering original insight based on Bravery's research and experience. All in ten minutes or less.
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