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Appendix B
Appendix B episodes
- Breakin' up (web projects) is hard to do
What are the negative effects of universities trying to manage large-scale website redesign projects all at once? Extended timelines for one, which inevitably lead to increased costs. And also, when projects are broken up into smaller, more manageable chunks, greater communication and collaboration between the agency and client can occur.
Subscribe to Bravery’s Newsletter / Follow Kristin / Follow Carl / Follow Bravery on LinkedIn11 min - Prioritizing Mental Health and Wellbeing in Higher Ed
Kristin and Carl explore the differences between mental wellbeing and mental health, and chat about the importance of prioritizing self-care.
Institutional leaders have a responsibility to promote mental wellbeing programs and to make them more accessible to employees.Subscribe to Bravery’s Newsletter / Follow Kristin / Follow Bravery on LinkedIn11 min - Time Horizons in Higher Ed
Kristin and Joel chat about time horizons in Higher Ed, and the relationship between quality and time in project management.
When projects are running long, the quality can suffer, and there’s an increased risk of random events and changes to the environment. Sometimes moving faster can help eliminate these pitfalls altogether.Subscribe to Bravery’s Newsletter / Follow Joel / Follow Kristin / Follow Bravery on LinkedIn10 min - Is your website your employee of the month?
A college or university website should reflect the organization behind it, and if things are going well, it should act as an employee of the institution itself. However, if there’s a mismatch between operations and the website, it can cause confusion for all stakeholders.
This confusion can lead to problems with on-page content, design, and information architecture. So avoid making promises on the website if you can’t actually fulfill them because of staffing limitations.Subscribe to Bravery’s Newsletter / Follow Joel / Follow Kristin / Follow Bravery on LinkedIn12 min - AI and the erosion of trust in Higher Ed
That AI. So hot right now.
In a world where Higher Ed MarComm professionals are always seeking out more efficient workflows, large language models like ChatGPT have been touted as the modern marketer’s “ultimate weapon.”However, Higher Ed has a trust problem, and because of that, we need to transparent with our audiences about when and where we’re using AI. Especially in situations where they expect to interact with actual humans.Subscribe to Bravery’s Newsletter / Follow Joel / Follow Kristin / Check out the Bravery YouTube Channel12 min - Whoops! Campus leaders made the wrong hiring decision. Now what?
Campus leadership doesn’t always know how to hire the right people for technical roles, but they need to figure it out. Understanding where knowledge gaps exist, and filling them with the right people and tools will be essential for staying competitive over time.
The cost of hiring the wrong person is just too great.Subscribe to Bravery’s Newsletter / Follow Joel / Follow Kristin / Check out the Bravery YouTube Channel10 min - The Cost of Unicorn Hunting
In Higher Ed, when job descriptions are too broad, and there’s not enough specificity about the required skills and responsibilities, they end up attracting employees who try to do it all. And that often leads to burnout.
Instead, what if we left it to the potential employees to interpret the roles? What if we let them guide and shape the roles over time? Joel and Kristin think this will happen more and more as folks realize their worth and the value of their time.Subscribe to Bravery’s Newsletter / Follow Joel / Follow Kristin / Check out the Bravery YouTube Channel11 min - No More Unicorns
If you work in Higher Ed, you’ve likely either worked with a Unicorn or, you’d describe yourself as one. Either way, you probably know that they typically have a wide range of skills and can do many different things well. It’s not all sunshine and rainbows, though. Unicorns typically experience burnout, high turnover rates, frustration with slower-moving colleagues, and being underemployed.
Subscribe to Bravery’s Newsletter / Follow Joel / Follow Kristin / Check out the Bravery YouTube Channel11 min - You're NOT doing SWOT analyses correctly
What does Kristin have against SWOT analyses? Just the way that they’re typically done.
SWOT analyses require deeper research about your institution’s competition and environment, and shouldn’t just be the result of a 30-minute brainstorm.Subscribe to Bravery’s Newsletter / Follow Joel / Follow Kristin / Check out the Bravery YouTube Channel12 min - Just because your institution can have a podcast, doesn’t mean it should
Does your college or university have a podcast? Do you even think it needs one?
Just like any new media-based venture, many questions need to be asked before even considering it.
Otherwise, the person in your comms office that has a Blue Yeti and some time to spare, is gonna answer that question for you.
And trust us, it won’t end well.
Info about Gen Z’s Podcast Consumption Habits
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11 min
About Appendix B
From the publisher's feed
The team at Bravery Media tackle the biggest topics in higher ed marketing, offering original insight based on Bravery's research and experience. All in ten minutes or less.
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