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Appendix B
Appendix B episodes
- Spooky Website Redesign Stories
Do you like scary stories about Higher Ed website redesigns gone WRONG?!? On this Halloween-themed episode, Joel and Kristin reveal projects that chilled them to their bones…
LISTENERS BEWARE!Follow Kristin / Follow Joel / Follow Bravery on LinkedIn12 min - Become the Taskmaster
After hearing a recent Harvard Business Review podcast episode featuring concepts from Frances X. Frei’s “Move Fast and Fix Things,” Kristin thought, “Yeah, maybe speed ISN’T detrimental to productivity.”
In this 10-ish minute convo, Kristin and Joel chat about how if institutions remove roadblocks for staff, and give them more trust, they’ll feel empowered to work faster and more efficiently than ever before.
They close by discussing the need for a permissive work culture that allows folks to make quicker decisions at all organizational levels.
Subscribe to Bravery’s Newsletter
Follow Kristin
Follow Joel
Follow Bravery on LinkedIn
Harvard Business Review podcast episode Kristin mentioned
11 min - Maximizing Career Potential in Higher Ed Marketing
Kristin and Joel are curious about professional development in Higher Ed. Which kind or type is the most beneficial to folks? Which is the most difficult to obtain permission to pursue?
In this episode, the gang explores other options beyond traditional methods, such as informal learning through podcasts and YouTube videos, institutionally sponsored programs, compliance training, technical skill upgrades, and personal development like pursuing advanced degrees.They also highlight the challenges faced by folks at smaller institutions and emphasize the importance of improving support and access to professional growth opportunities.11 min - The State of Professional Development in Higher Education
Have you ever asked yourself, “What do I particularly love about my job, and what would I like to learn next?”
We hope you can answer that question, and that you feel supported by your managers whenever you express an interest in professional development opportunities. Today we talk about our own experiences with professional development, and about the various challenges folks face regardless of what school they represent.11 min - Video Marketing Tips and Tricks for Universities
Are you using video effectively in your MarComm office? Are you repurposing content? Are you aligning video goals with specific audiences and platforms? Are you over-relying on YouTube? Are you using video to personalize the recruitment process?
Whether you’re a seasoned professional or new to video marketing in Higher Ed, we’ll help you elevate your institution’s video presence.
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Follow Kristin
Follow Carl
Follow Bravery on LinkedIn
12 min - Avoiding Information Overload: Less is More
How do you decide which content belongs on an institution’s website and which content should be included in an email? Higher Ed Marketing pros have to deal with this every day. They worry about email bloat, and whether there’s “too much info” on the institution’s website.
The key is to simplify the entire communication process. Deliver concise, relevant information in messages that are tailored to specific student populations. Remember, less is more!Subscribe to Bravery’s Newsletter / Follow Kristin / Follow Joel / Follow Bravery on LinkedIn11 min - No More Multi-Level Fundraising!
Newsflash… alumni fundraising campaigns shouldn’t feel like Multi-Level Marketing. And if they do, maybe it’s time to take a closer look at the relationship between alumni engagement and university marketing messages.
The harsh truth is that former students might not want to fundraise for their alma mater simply because they don’t fully identify with it anymore. But luckily, Joel and Kristin have thoughts…Subscribe to Bravery’s Newsletter / Follow Kristin / Follow Joel / Follow Bravery on LinkedIn11 min - Early Strategies for Student Retention
You might be thinking to yourself, “Our students just arrived. Should we already be thinking about retention?”
Yes. The biggest priority needs to be the student experience above all other things. Make sure they feel supported from the moment they set foot on campus. And we’re not just talking about software solutions. Think personal engagement, simplified administrative processes, and creating an environment where students feel empowered to navigate their academic journey.Subscribe to Bravery’s Newsletter / Follow Kristin / Follow Joel / Follow Bravery on LinkedIn11 min - No News is Good News
Sorry, but a homepage feature about someone giving a keynote is not news. It’s just cluttering up your site and making it harder for prospective students to apply.
On this episode, Kristin and Joel chat about the misconceptions surrounding news stories on university websites, and share why news content often fails to engage prospective students.Subscribe to Bravery’s Newsletter / Follow Kristin / Follow Joel / Follow Bravery on LinkedIn12 min - How Campuses Can Win on Organic Social Media
Our first guest! MIT’s Director of Social Media Strategy, Jenny Li Fowler, joins the show to chat with Joel about the different ways campuses should be thinking about organic social media. Everything from what platforms to be on and why, to challenging the assumption that there’s a one-size-fits-all solution. Jenny also tells us about her upcoming book, Organic Social Media: How to Build Flourishing Online Communities.
Follow Jenny / Order Jenny’s BookFollow Joel13 min
About Appendix B
From the publisher's feed
The team at Bravery Media tackle the biggest topics in higher ed marketing, offering original insight based on Bravery's research and experience. All in ten minutes or less.
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