Apple didn’t just design products; they designed and consistently delivered an experience.

In this episode of BUILDING & BREAKING, we look at how Apple used brand story clarity and experience design to build trust, reinvent retail, capture a significant share of the computer market, and reshape an entire industry, and what happens when that trust starts to erode.

In This Episode

• How Apple’s brand story clarity and simplicity became its greatest competitive advantage
• Why experience design, not advertising, built Apple’s success
• The moment the rebel brand started to drift and what that teaches us about alignment, consistency, and trust
• What salons and beauty brands can learn about designing experiences that create loyalty and belonging
• Why brand story must come before strategy, and how clarity and consistency build trust that lasts

Apple didn’t invent the phone, the computer, or the music player; they reimagined what it felt like to use them. They made tech human, built loyalty through design, and told a story people could live in.

And salons and beauty brands? We can do the same.

If you’re ready to stop guessing, stop chasing, and start making decisions for your business with clarity and intention, that’s exactly what we do inside MENTORED. with Nina L. Kovner

We build your brand story together so every decision, post, and client experience comes from clarity, not chaos. To join us, tap Subscribe on the Passion Squared Instagram page here.

Because clarity builds consistency, and consistency builds trust. And that’s what builds brands that last.

Thank you for listening and sharing this episode with your business besties!