Sign up to save your podcasts
Or
Share Apple turned-over: How Dell pulled out of price wars to go premium with a massive brand push, smashed sales and made a hero of marketing in the process
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Apple turned-over: How Dell pulled out of price wars to go premium with a massive brand push, smashed sales and made a hero of marketing in the process
Dell tops US$94 billion in revenues, but it had been in a perpetual street fight on pricing for years and was losing margin with brand health metrics flatlining. With a new premium push it went large on brand, inviting Australia’s publishers to pitch their ideas. Around 150 publishers turned up, the response blowing away marketing boss Arjun Dueskar. Opting to go with 10ViacomCBS and MediaCom, the results have been “phenomenal” with double-digit growth continuing quarter on quarter since the start of 2020 and brand metrics rocketing. Now marketing is getting all the plaudits – and board backing to go harder on brand investment.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
View all episodes
By Mi3 & iHeart Podcasts AustraliaDell tops US$94 billion in revenues, but it had been in a perpetual street fight on pricing for years and was losing margin with brand health metrics flatlining. With a new premium push it went large on brand, inviting Australia’s publishers to pitch their ideas. Around 150 publishers turned up, the response blowing away marketing boss Arjun Dueskar. Opting to go with 10ViacomCBS and MediaCom, the results have been “phenomenal” with double-digit growth continuing quarter on quarter since the start of 2020 and brand metrics rocketing. Now marketing is getting all the plaudits – and board backing to go harder on brand investment.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
More shows like Mi3 Audio Edition
View all
Mumbrellacast
1 Listeners
Mamamia Out Loud
590 Listeners
Equity Mates Investing Podcast
63 Listeners
Biz
19 Listeners
Squiz Today
47 Listeners
The Morning Edition
82 Listeners
The Quicky
117 Listeners
News Club
18 Listeners
Uncensored CMO
36 Listeners
FEAR & GREED | Business News
10 Listeners
We Don't Have Time For This
72 Listeners
Chanticleer
18 Listeners
The Fin
19 Listeners
15 Minutes with the Boss
6 Listeners
Prof G Markets
1,102 Listeners