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Apple's Competitors as Opportunities Strategy
E231: Learned a ton from Apple's response to IBM challenging them in 1981. Apple welcomed them and gave them praise. This boosted Apple's credibility, and Apple was able to use IBM as a foil for branding.
Here's how you can do the same now.
Buy The Infinite Game: https://edwardsturm.com/refer/the-infinite-game/ (Amazon)
My Instagram, mentioned in the pod: https://www.instagram.com/edward.builds/
#stevejobs #branding #marketing #marketingstrategy
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By Edward Sturm
4.8
66 ratings
E231: Learned a ton from Apple's response to IBM challenging them in 1981. Apple welcomed them and gave them praise. This boosted Apple's credibility, and Apple was able to use IBM as a foil for branding.
Here's how you can do the same now.
Buy The Infinite Game: https://edwardsturm.com/refer/the-infinite-game/ (Amazon)
My Instagram, mentioned in the pod: https://www.instagram.com/edward.builds/
#stevejobs #branding #marketing #marketingstrategy
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