E231: Learned a ton from Apple's response to IBM challenging them in 1981. Apple welcomed them and gave them praise. This boosted Apple's credibility, and Apple was able to use IBM as a foil for branding.

Here's how you can do the same now.

Buy The Infinite Game: https://edwardsturm.com/refer/the-infinite-game/ (Amazon)

My Instagram, mentioned in the pod: https://www.instagram.com/edward.builds/

#stevejobs #branding #marketing #marketingstrategy