Entrepreneurs and their businesses must find new ways to lead, grow and sustain their value to their customers. This demands a new type of leader to engage their passion for their business. Leaders who have a strong balance across analytics-led and human-centered skills comes from a Whole Brain approach. This approach blends what's traditionally been considered left-brain (scientific) skills that draw on data analysis and critical reasoning with right-brain (creative) skills that draw on areas like intuition and empathy. Bringing the two together intentionally to drive deeper levels of problem solving and value creation is critical for innovation that leads to success.