Dare I say it’s easy to launch a product when there’s a competitor in the wild?

How about easier?

It’s one challenge to build a competing product and grow a business, it’s a whole other challenge to create something new with no competitors.

Today I sit down with Scott Bolinger and Lisa Sabin-Wilson to discuss the launch and future plans for their AppPresser product.

If you’re cooking up you own product or service that’s scaring the bejeebus out of you — you probably want to listen to this episode!

AppPresser with Scott Bolinger & Lisa Sabin-Wilson

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This is scary stuff

Let’s face it, being an entrepreneur is scary stuff.

You set out, sometimes on your own, to face the great unknown that is the market.

Let’s say you wanted to launch a contact form plugin. You would look at Gravity Forms or Ninja Forms and see what they were up to. Your team would probably start by saying, “How can we make this easier?” or “Can we make a better UI?” Then you’re off to the races. You’ve got a foundation and a blueprint to work with.

Well, what if you don’t have a competitor to base your version 1 off of? What if no one actually wants to buy your new idea?

The greater the risk the greater the return.

As for AppPresser, the...