At some point, most of us will face the difficult challenge of talking to our parents about their care as they age. The conversation is almost always challenging because it entails the complete reversal of the dynamic of a life-long relationship, wherein the parent is the caregiver and the child is taken care of. But there are ways to make it easier.

In this Tugboat Institute® talk, Allen Serfas, Co-founder & President of Assistance Home Care, shares his deep personal and professional experience with this difficult conversation. He offers some helpful perspectives and advice for those of us preparing to approach it. It is possible, he believes, to get them the care they need, all while preserving and honoring their role as the parent in the relationship.

Listen and be empowered to help your parents get the care they need without conflict or strife.