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Your career path most likely will not be linear and that's OK! Listen as Tiffany shares how making lateral moves and having a variety of unique experiences can enrich your journey.
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Few people can say they have experience building category management programs in multiple continents - Meriyem can. Follow her journey as she takes on projects for some the most iconic retailers in the world.
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When one’s desire to succeed outweighs their desire to be comfortable, you end up with Jamie Beale. Learn how she made a transformational move from healthcare to category management – this story is guaranteed to inspire you.
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After almost 8 months and over 2,000 downloads, it's about time we put our host James Jackson in the hot seat. Listen as he provides some "juicy" details about his career journey and tells us what he really thinks about our profession.
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Could you do category management in Africa? Listen to Sebenzile Chauke from Coca Cola Beverages South Africa as she shares how colleagues practice the art and science in Johannesburg.
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Frank Castaneda has that classic story of moving from a grocery store clerk to director of category management. Learn how throughout the journey, he always remembered the basics while becoming a leading trusted advisor.
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Learn why BeechNut’s Category Manager Heather Riedinger uses open communication to further her career, share her teams goals and become the expert to her customers.
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Let’s face it - whether it’s inflation, labor, supply chain, health, or technology, these forces are consistently in the headlines. Spend time with Eric Luebke from Tyson Foods as he shares great insights on what is going on and how it is impacting your role and the shoppers we serve.
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You are most likely very aware of the 4 P’s of marketing. Listen to Dorene Pittman as she shares experiences from her development of Niagara Bottling category management and identifies an additional “P” to consider.
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Meet Dave King, a 40-year industry veteran and master of space planning. Please listen as he shows us how planograms went from a simple picture to the lifeblood of organizations.
From the publisher's feed
ARCast is a bi-weekly broadcast created specifically for professionals across retail and consumer goods companies "in the trenches" analyzing data, drawing planograms, researching shoppers, and…