Architecture marketing often gets treated as decoration, social posts or the thing someone does when work gets quiet. That is why so many practices make the same mistakes.

Stephen Drew speaks with Ayo Abbas of Abbas Marketing about common marketing mistakes in architecture, why storytelling matters, and how practices can treat marketing as a strategic business function rather than an afterthought.

The conversation covers:

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▶️ Watch this episode on YouTube:
https://www.youtube.com/watch?v=kRDCzn7ZGw8

📝 Read the full write-up, with the key takeaways:
https://architecturesocial.com/podcast/architecture-marketing-mistakes-ayo-abbas/

Architecture Social is where architects and designers find honest career advice, insight from practice, and live roles worth applying for:
https://architecturesocial.com/

The fastest way to get hired is to be better at the things practices actually ask for. Revit, Rhino, rendering, BIM, portfolio work. Our learning partner ArchAdemia is built by architects, for architects:
https://archademia.com/architecture-social/

Use code ARCHSOCIAL10 for a discount on monthly or annual membership.

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Chapters

• (00:00) - Introduction and Welcoming Ayo Abbas

Architecture and town planning often sit in different conversations, but the best projects need both design judgement and a clear understanding of policy, process and place.

Stephen Drew speaks with Enrique, Motti and James from UPP about building an interdisciplinary studio, combining town planning with architecture and growing a collaborative practice from a small start-up into a broader team.

The conversation covers:

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📝 Read the full write-up, with the key takeaways:
https://architecturesocial.com/podcast/exploring-architecture-and-town-planning-with-upp-journey-challenges-and-collaboration/

Architecture Social is where architects and designers find honest career advice, insight from practice, and live roles worth applying for:
https://architecturesocial.com/

The fastest way to get hired is to be better at the things practices actually ask for. Revit, Rhino, rendering, BIM, portfolio work. Our learning partner ArchAdemia is built by architects, for architects:
https://archademia.com/architecture-social/

Use code ARCHSOCIAL10 for a discount on monthly or annual membership.

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Chapters

• (00:00) - Introduction and Purpose

Running an architecture practice is not only about design quality. It is risk, clients, forecasting, hiring, firing, culture, cash flow, technology and the pressure of keeping the business alive.

Stephen Drew speaks with Hakan Agca, founder of Cross Works, about building an architecture business from scratch, scaling a team, making mistakes and staying commercially aware without losing the design ambition.

The conversation covers:

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▶️ Watch this episode on YouTube:
https://www.youtube.com/watch?v=9u7Ar8NWn-8

📝 Read the full write-up, with the key takeaways:
https://architecturesocial.com/podcast/hakan-agca-business-of-architecture/

Architecture Social is where architects and designers find honest career advice, insight from practice, and live roles worth applying for:
https://architecturesocial.com/

The fastest way to get hired is to be better at the things practices actually ask for. Revit, Rhino, rendering, BIM, portfolio work. Our learning partner ArchAdemia is built by architects, for architects:
https://archademia.com/architecture-social/

Use code ARCHSOCIAL10 for a discount on monthly or annual membership.

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Chapters

• (00:00) - Introduction and Studio Tour

Heritage and conservation architecture asks a different question from new-build work: how do you adapt buildings without flattening the history, craft and character that make them worth saving?

Stephen Drew speaks with Jonathan Goode of Le Lay Architects about heritage and conservation work, historic buildings, churches, practice life and the skills needed to work sensitively with old fabric.

The conversation covers:

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▶️ Watch this episode on YouTube:
https://www.youtube.com/watch?v=qQ4HuOR003w

📝 Read the full write-up, with the key takeaways:
https://architecturesocial.com/podcast/what-is-heritage-and-conservation-ft-jonathan-goode-at-le-lay-architects/

Architecture Social is where architects and designers find honest career advice, insight from practice, and live roles worth applying for:
https://architecturesocial.com/

The fastest way to get hired is to be better at the things practices actually ask for. Revit, Rhino, rendering, BIM, portfolio work. Our learning partner ArchAdemia is built by architects, for architects:
https://archademia.com/architecture-social/

Use code ARCHSOCIAL10 for a discount on monthly or annual membership.

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Chapters

• (00:00) - Introduction and Overview

Office design has changed sharply since the pandemic, but the real question is not whether offices still matter. It is what kind of workplace is worth travelling for.

Stephen Drew speaks with Hollie Welch, Associate Director at dMFK, about commercial office design, changing workplace expectations, sustainability, team culture and how practices can make offices work harder for the people using them.

The conversation covers:

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▶️ Watch this episode on YouTube:
https://www.youtube.com/watch?v=bSF9C1MHUuM

📝 Read the full write-up, with the key takeaways:
https://architecturesocial.com/podcast/hollie-welch-dmfk-workplace-design/

Architecture Social is where architects and designers find honest career advice, insight from practice, and live roles worth applying for:
https://architecturesocial.com/

The fastest way to get hired is to be better at the things practices actually ask for. Revit, Rhino, rendering, BIM, portfolio work. Our learning partner ArchAdemia is built by architects, for architects:
https://archademia.com/architecture-social/

Use code ARCHSOCIAL10 for a discount on monthly or annual membership.

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Chapters

• (00:00) - Introduction and Setting the Scene

BIM is often discussed through buildings, but landscape architecture has its own technical challenges, workflows and opportunities.

Stephen Drew speaks with Alejandro Gatica at Gillespies about using BIM in landscape architecture, adapting Revit, working with plugins and thinking about the future of digital tools for landscape and urban design.

The conversation covers:

____

▶️ Watch this episode on YouTube:
https://www.youtube.com/watch?v=GtD_ypz1GE8

📝 Read the full write-up, with the key takeaways:
https://architecturesocial.com/podcast/bim-landscape-architecture-alejandro-gatica/

Architecture Social is where architects and designers find honest career advice, insight from practice, and live roles worth applying for:
https://architecturesocial.com/

The fastest way to get hired is to be better at the things practices actually ask for. Revit, Rhino, rendering, BIM, portfolio work. Our learning partner ArchAdemia is built by architects, for architects:
https://archademia.com/architecture-social/

Use code ARCHSOCIAL10 for a discount on monthly or annual membership.

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Chapters

• (00:00) - Introduction and Welcome

BIM and design technology are often treated as back-office production tools, but in the right hands they can support creativity, geometry, collaboration and better project delivery.

Stephen Drew speaks with Alfonso Monedero from Heatherwick Studio about BIM, technology, AI, coding, recruitment and how digital specialists can bridge technical systems with ambitious design work.

The conversation covers:

____

▶️ Watch this episode on YouTube:
https://www.youtube.com/watch?v=YtVnJKjeY1Q

📝 Read the full write-up, with the key takeaways:
https://architecturesocial.com/podcast/bim-ing-innovation-how-alfonso-monedero-bridges-tech-and-creativity-at-heatherwick-studio/

Architecture Social is where architects and designers find honest career advice, insight from practice, and live roles worth applying for:
https://architecturesocial.com/

The fastest way to get hired is to be better at the things practices actually ask for. Revit, Rhino, rendering, BIM, portfolio work. Our learning partner ArchAdemia is built by architects, for architects:
https://archademia.com/architecture-social/

Use code ARCHSOCIAL10 for a discount on monthly or annual membership.

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Chapters

• (00:00) - Introduction and Guest Introduction

Career setbacks can feel final in the moment, but in architecture and urban design they can also push people towards better-fitting roles and more useful expertise.

Stephen Drew speaks with Ste Taylor, Head of Design at Turley, about moving from architecture into urban design, dealing with redundancy, building confidence and working with design codes at a time when housing quality is under pressure.

The conversation covers:

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▶️ Watch this episode on YouTube:
https://www.youtube.com/watch?v=oX-nB5NhPwA

📝 Read the full write-up, with the key takeaways:
https://architecturesocial.com/podcast/from-setbacks-to-success-ste-taylors-journey-to-head-of-design-at-turley/

Architecture Social is where architects and designers find honest career advice, insight from practice, and live roles worth applying for:
https://architecturesocial.com/

The fastest way to get hired is to be better at the things practices actually ask for. Revit, Rhino, rendering, BIM, portfolio work. Our learning partner ArchAdemia is built by architects, for architects:
https://archademia.com/architecture-social/

Use code ARCHSOCIAL10 for a discount on monthly or annual membership.

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Chapters

• (00:00) - Introduction and Countdown

Architecture careers do not have to stay on the most obvious path. Interiors, contracting, retrofit and client-side delivery can all offer serious design work and a broader view of the industry.

Stephen Drew speaks with Enrique Soler of Willmott Dixon Interiors about moving from architecture into interior design and main contracting, building technical confidence and avoiding the trap of becoming too narrowly specialised.

The conversation covers:

____

▶️ Watch this episode on YouTube:
https://www.youtube.com/watch?v=dtuw3XlI8OE

📝 Read the full write-up, with the key takeaways:
https://architecturesocial.com/podcast/enrique-soler-willmott-dixon-interiors/

Architecture Social is where architects and designers find honest career advice, insight from practice, and live roles worth applying for:
https://architecturesocial.com/

The fastest way to get hired is to be better at the things practices actually ask for. Revit, Rhino, rendering, BIM, portfolio work. Our learning partner ArchAdemia is built by architects, for architects:
https://archademia.com/architecture-social/

Use code ARCHSOCIAL10 for a discount on monthly or annual membership.

____

Chapters

Ultra-luxury design can look glamorous from the outside, but it demands precision, client understanding, taste, resilience and the ability to work with expectations most projects never face.

Stephen Drew speaks with Victor LG of HBA Residential in Singapore about high-end residential design, moving internationally, building a personal brand and navigating a career in luxury architecture and interiors.

The conversation covers:

____

▶️ Watch this episode on YouTube:
https://www.youtube.com/watch?v=1yMZZh-9_QU

📝 Read the full write-up, with the key takeaways:
https://architecturesocial.com/podcast/designing-without-limits-lessons-from-the-ultra-luxury-world-ft-victor-lg-at-hba/

Architecture Social is where architects and designers find honest career advice, insight from practice, and live roles worth applying for:
https://architecturesocial.com/

The fastest way to get hired is to be better at the things practices actually ask for. Revit, Rhino, rendering, BIM, portfolio work. Our learning partner ArchAdemia is built by architects, for architects:
https://archademia.com/architecture-social/

Use code ARCHSOCIAL10 for a discount on monthly or annual membership.

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Chapters

• (00:00) - Introduction and Welcome