Why Producing Horses in America No Longer Makes Financial Sense

French entrepreneur and horsewoman Marjory Berkache, founder of Equisale Sport Horses, joins Samantha for a brutally honest look at the real economics of horse sales and production in 2025. From importing horses from Europe to navigating pre-purchase exams and buyer expectations, Marjory breaks down why the U.S. market has become nearly impossible for breeders, trainers, and professionals to sustain.

They dive deep into what’s driving global price inflation in horses—the rising cost of hay and farriers, America’s obsession with perfect x-rays, the surge of Chinese buyers in Europe, and how lease-to-buy agreements are reshaping the entire sales landscape. Marjory also shares insider insight on why only 18% of trainers actually pay themselves a salary and how the “show every weekend” mindset is breaking both horses and professionals.

This episode is a masterclass in understanding the real business of horses—what it costs, why it’s changing, and what it will take to fix it.

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