In this episode, I sit down with some of the sharpest minds in the industry—Dan Schroeder, Ron Andrews, and Charles Dubord—live from the Cars Commerce booth at NADA. We get real about one of the biggest misconceptions in automotive: the idea that a website is just a digital storefront. Spoiler alert—it’s so much more than that.

Here’s what we unpack in this episode:

•  The Engagement Myth – Why more traffic doesn’t always mean more sales (and what actually does).
•  Lead Gateways vs. Transparency – Are pop-ups and lead forms killing the customer experience?
•  The Attribution Game – Why dealers are still tracking ROI the wrong way and how to fix it.
•  Personalization & Conversion – How Dealer Inspire is doubling engagement and making websites work for the dealer.
•  Innovation Beyond Tech – The power of real partnerships and strategic thinking to maximize your marketing spend.

And let’s be honest—when was the last time you walked into a store and immediately wanted to start a conversation? So why are we forcing that experience online?

If you’re tired of checking boxes and want to actually move the needle in your dealership, this is an episode you can’t afford to miss.

Connect with David Spisak to Achieve Exponential Growth:

• Linkedin: https://www.linkedin.com/in/davidspisak/
• Website: https://www.davidspisak.com
• Email: [email protected]
• Phone: +1 (510) 604-0308
• Visit https://linktr.ee/spisakd for all our links

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