Knowledge at Wharton

Are Retailers Losing Money on Loyalty Programs?

05.09.2022 - By Knowledge at WhartonPlay

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Inflation is forcing most consumers to make hard choices about which loyalty programs they want to pay for, so retailers had better get them right. Wharton’s Raghuram Iyengar offers advice based on new research. Hosted on Acast. See acast.com/privacy for more information.

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