In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dive deep into the growing friction between vendors and Managed Service Providers. They explore why the traditional "channel" often feels like a one-way street and why modern vendors struggle to understand the daily reality of a three-person MSP supporting dozens of clients.
The conversation covers the "micro" frustrations, like rigid one-year contracts and high-watermark pricing, and shifts to "macro" issues, such as the disconnect between corporate B2B sales motions and the B2C-adjacent speed at which MSPs operate. Justin and Eric discuss the vital difference between a sales-driven account rep and a true Partner Success team that focuses on retention over quotas.

They also offer a "vendor checklist" for success: 
 - have a great product
 - be easy to do business with
 - provide flexible, month-to-month billing options. 

Whether you're an MSP frustrated by radio silence from your reps or a vendor looking to build a better community, this episode offers a candid, "no-holds-barred" look at the state of the industry.

Connect with our Hosts:
Justin Esgar (Owner/CEO of Virtua Computers): https://www.linkedin.com/in/justinesgar/
Eric Anthony (Founder of All Things MSP): https://www.linkedin.com/in/esanthony/

Join the Community:
All Things MSP Facebook Group: https://www.facebook.com/groups/allthingsmsp
All Things MSP LinkedIn Page: https://www.linkedin.com/company/allthingsmsp/
All Things MSP YouTube Channel: https://www.youtube.com/@AllThingsMSP

Special Thanks to our Sponsors:
Gozynta: https://atmsp.link/gozynta
EasyDMARC: https://atmsp.link/easydmarc
OIT Voip: 
Sync365: https://atmsp.link/Sync365

Thanks for Watching!

All Things MSP is a community for managed IT service providers, IT service providers and independent computer repair people who want to grow their businesses and share best practices.  From their managed services pricing, business plan or even support automation, we discuss it all.  IT service business owners of all types can participate and share business ideas.  We also invite IT service vendors who support the channel to participate as well so long as they follow the group rules.