The multi-level marketing phenomenon is sweeping across social media as influencers post job adverts offering the chance of six figure incomes, cars and holidays in return for selling products online. More than 400,000 people in the UK are already signed up. We speak to BBC journalists Ellie Flynn and Jennifer Shaw about the darker side behind the enticing Instagram posts amid accusations of illegal pyramid selling, systematic targeting of vulnerable people by recruiters and even brainwashing. We also hear from Lindsay, who hoped selling makeup would help her cover the bills while she struggled to find full-time work.

Producers: Duncan Barber and Lucy Hancock.