In this episode, I’m digging into one of the most common priorities I hear from pet care business owners: attracting more dog walking clients. But here’s the kicker, you might be accidentally turning them away with the way your brand is positioned.

I share insights from scaling my own dog walking company to 25 staff and 600 clients before selling it in 2023, plus what I see inside businesses I coach every day. From how your business name communicates what you do, to how your website prioritizes services, to how your client onboarding either welcomes or repels dog walking clients,  these details matter more than you think.

✨ Key Points

• Your business name shapes client perception immediately

• Website service order can influence which clients you attract

• Onboarding forms should support long-term dog walking clients, not just pet sitting

• Convenience and clarity drive new client sign-ups

• Subtle brand tweaks can transform your lead flow

📢 DogCo Business Summit 2025

If you’re a pet care business that wants to level up, then this is for you. The DogCo Business Summit is happening in Winston-Salem, NC, September 26–28, and we still have digital tickets available. Grab your spot today at 👉 http://dogcosummit.com

🐾 Whether you’re trying to balance pet sitting and dog walking, or you’re ready to scale up with a stronger client flow, this Hot Tip will give you tactical strategies you can implement right away.

- Michelle