Summary

In this episode, Ben Etherington, CTO and co-founder of Webforge, shares his journey from the film industry to AI and his expertise in helping businesses implement AI effectively. The discussion explores the importance of data readiness, the challenges of outdated processes, and the role of company culture in adopting AI. Ben also touches on the future of AI, ethical considerations, and the differences between the US and UK tech landscapes. The episode wraps up with insights on building client trust and a light-hearted conversation about the challenges of having famous namesakes.

Chapters

00:00 Introduction and Background

07:07 Being Technical and Having Sales Skills

16:55 Webforge's Consulting, Strategy, and Education Services

26:00 Misconceptions and Challenges in AI Implementation

29:40 Conducting AI Readiness Audits

33:10 Poly-Structured Data Challenges

46:54 Working with SMBs: Trust and Value Propositions

58:35 Challenges of Compartmentalized Businesses

01:05:26 The Need for Transparency and Action in the AI Industry

01:07:32 Dispelling Misconceptions about Americans

01:11:41 Ranking Higher on Google: Building a Personal Brand

01:20:22 Inspiration from AI Thought Leaders

Connect with Ben - ⁠LinkedIn