In this show, Distinguished Professor of Business, Dr. Joel Evans draws upon his expertise in marketing and social media to invite us to reflect on living in a world that has taken leaps and bounds in online connectivity. He invites listeners to consider the rate of connectivity to the internet across countries, age groups, gender, educational and economic levels. He draws upon research to identify how and why we connect and whether we wake up checking our smartphones, benefit from Facebook and are aware of how many times we check our smartphone screens in the course of a day. He considers the impact of wearable devices like fitbits and the connectivity afforded by GPS, Wifi, and Global. With research and data that will surprise you, he considers the benefits and disadvantages of connectivity and offers recommendations for keeping your online connectivity an asset rather than a personal and professional liability.