We are exploring the distinctions between building a brand, a business, and a following, and don’t get it twisted — these are not interchangeable. We are going to debunk common misconceptions encouraged by 'Instagram gurus' about the necessity of daily posting, and instead we are going for a tailored approach to social media marketing based on where YOUR audience actually engages. I’ll give you examples and highlight the importance of choosing which platform works best for you, how to stay true to your objectives in your business, and how to build the kind of audience for you. If you need to critically evaluate the marketing advice you’ve been given because you’ve been slammed with too much to do all at once, don’t worry, I got you. By the end of these you will know if what you need is to create a closely engaged community, establish a recognizable brand, or focus purely on business growth.

▶︎ Watch the Video Podcast Here!

00:00 — Introduction and Overview

00:34 — The Instagram Guru Myth

01:00 — Understanding Your Audience

02:46 — Building a Brand

05:23 — Building a Business

07:14 — Building a Following

09:44 — Understanding Your Goals and Tailoring Your Strategy

10:44 — Taking Ownership of Your Journey

13:51 — Conclusion and Final Thoughts

Resources:

✦ Dial Zero Marketing

✦ Me Time

✦ DIEUX

✦ AS Colour

✦ Mad Happy

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