Jesse shares his response to a question that came up during an SSP meetup about selling a must have (painkiller) app v. selling a nice to have (vitamin) app. Here's two things you can do if you find yourself at a vitamin SaaS company:

1. Learn all you can about your buyer and their industry so you can be a partner and consultant to their business

2. Truly understand WIIFM... What's in it for the buyer and how can you convey that outcome in your process.

SPONSORS:

• Surfe (Connect your CRM with LinkedIn in 60 seconds) - https://www.surfe.com/?kfl_ln=jesse-woodbury use this link with promo code JWSURFE5 for a 5% discount on your first year

• Overloop (Run multi-channel outbound campaigns, from a single platform) - https://get.overloop.com/ssp use this link for an extended trial and additional onboarding hours

• Close (The CRM Built for Growth) - https://refer.close.com/ssp

CONNECT WITH JESSE:

• Linkedin: https://www.linkedin.com/in/jessewoodbury/

• Twitter: https://twitter.com/jessewoodbury

• Website: https://jessewoodbury.com/

HELP GROW SSP:

• Join the Slack Community: https://launchpass.com/saas_sales_players

• Subscribe!

• Leave a rating, write a review and share

• Ask about 1:1 performance and career coaching with Jesse

• Check out the above sponsors, it's the best way to support the show

GUEST HIGHLIGHTS:

Ian Koniak, Brandon Fluharty, Jamal Reimer, Jen Allen-Knuth, Andy Paul, Collin Mitchell, Rafael Figueroa, Tim Zielinski, Christian Banach, Rajiv 'RajNATION' Nathan, Belal Batrawy, Christine Rogers, Chris Beall, Dustin Brown, Patrick Baynes, Jeroen Corthout