In this episode of the All Things MSP Podcast, Justin and Eric dive into the essential strategies MSPs need to master sales funnels, build effective processes, and boost monthly recurring revenue (MRR) in 2025. Whether you're struggling to generate leads or close deals, this episode delivers actionable insights tailored to managed service providers.They discuss:
Why defining a sales funnel is crucial for growth.How MSPs can build or buy lists to target ideal clients.Tips for nurturing prospects and moving them through the sales journey.The importance of discovery calls and asking the right questions.

Plus, hear hilarious anecdotes, including why phishing tests need to be more targeted and how NOT to overwhelm prospects during discovery calls. Don't let another year slip by without the sales growth your MSP deserves—tune in now to take your business to the next level.